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From 30 to 30 Thousand Facebook Fans How and What we did?

A Brief Glimpse Into Our Client

Our client is a renowned chain of Cake and Confectionery Shops that serve in Eastern part India. Currently, the enterprise operates through approximately around 145 shops in the Eastern part of the country.

They wanted us to manage their online presence through Facebook. When they hired us, they had only 30 ‘Likes’ on their Facebook page.The interaction and engagement on the page had to be increased substantially to build a good rapport among their fans and build an effective brand image. The overall challenge was to increase their fan base and engagement on a regular basis by sharing good content.

Industry

Food and Beverages

Tech Stack

Hootsuite, Buffer, Adobe Photoshop, Canva, Facebook Insights, Google Analytics

Country

India

The Challenges We Faced Along the Way

Our client asked us to adhere to the following:

1. 90% of all the Facebook posts should be related to their products.
2. No Facebook Advertisements for the Initial phase
3. Only 1 to 2 posts thrice a week.

They were not ready to advertise, so getting Likes from Fans was difficult. They had had a small stock of images that got exhausted within the first few weeks. The posts were monotonous as they were only about their products.

Also, they were not ready to showcase their Facebook page in their offline marketing efforts.

Our Primary Approach for This Project

We took our client’s requests into consideration and our consultation team came up with the following approaches to address their existing issues -

Optimizing the Facebook Page
We had to completely change the look of our client’s existing Facebook page. This included updating the cover photo, profile image, and tabs to make the page more visually appealing and user-friendly.

Diversifying the Content Strategy
The client wanted 90% product-based content. We adhered to their request but also made sure the content remained fresh by varying the post formats (highlights, behind-the-scenes, special promotions, etc.) and including new imagery for every post.

Promoting Engagement Through Contests
We wanted to increase customer engagement and interaction. The best way we could find was through Facebook Contests where users could share their favorite pastry or their favorite moment to win free items or product vouchers.

Building Community in Relevant Groups
We had to understand what type of content related to food was popular in East India communities. To achieve this goal, we joined relevant local Facebook Groups. We planned to post tailored posts in these groups to drive more engagement.

Maintaining a Consistent Posting Schedule
Our client requested us to post consistently 1-2 times per week. We crafted relevant content and scheduled them beforehand. Based on the insights and engagements, we planned to increase or decrease the frequency of postings.

Our Primary Solution for This Project

With the help of our expert’s strong conviction, digital marketing expertise and long time industry presence along with our understanding and sound knowledge of Social media marketing, we were able to create a strategy for our reputed client. To begin with, we first optimized the page with proper Content, Logo, Cover Photo & Tabs to make it user friendly.

Gradually this well Optimized Page & the Tabs helped us to get likes from fans. We also joined related Groups and researched their work (to see what kinds of posts are approved there) and started posting accordingly. With this, a few more likes poured in.

Simultaneously, we posted various kinds of Facebook posts. Since 90% of the contents were based on the client's products, we tried our best to create posts that are different from the previous ones to avoid monotony.

Gradually fans started interacting on these posts. Since, the client was not able to provide pictures on a regular basis, we went to their place and clicked images of their products and posted them on Facebook . Uploading fresh pictures increased the engagement to a certain level and helped the page get more likes. We then started Facebook Contests. These little contests helped increase the amount of likes, interaction and engagement.

Fans started interacting with the page & participated in the contest as well. Most of them began inviting their friends to participate in the contest, thus increasing our likes. Gradually, we gained the client’s trust and were able to convince him to begin Facebook Advertisements with low CPC. Also, we had regular meetings with this client where we discussed about our day to day strategies and pushed ourselves to meet his targets and we are still on it.

Results

Increased Growth

Through consistent engagement and the gradual introduction of paid ads, we successfully increased their fan base to 30,000 within a relatively short time.

Better Engagement

Likes, comments, and shares for each post increased significantly after the introduction of user-generated content and Facebook contests.

Improved Brand Awareness

The brand visibility increased as Facebook users from relevant food-related groups and other communities started following the page.

Effective Content Strategy

The balance of product-focused content, customer engagement, and contest-driven activity proved successful in maintaining consistent engagement.

Fulfilling Client Needs One Step At A Time

We carefully crafted a tailored social media strategy, focusing on organic growth, and leveraging community-building tactics like contests and group engagement. Our strategy helped our client transform its Facebook presence from 30 to 30,000 fans. Our approach was balanced. In other words, we considered the client's constraints with innovative strategies, and by fostering trust, we were able to drive consistent engagement while setting the stage for future advertising opportunities. This success not only increased our client's online fanbase but also strengthened their brand image in Eastern India.

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