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Boosting A Retail Business’s Sales With Odoo

A Brief Glimpse Into Our Client

Our client is a growing retail business specializing in fashion apparel. They have a large product range, numerous customers, and a growing workforce. Over the years, the company has witnessed challenges in managing their inventory, fulfilling orders, and maintaining customer relationships. That’s why our client was on the lookout for a comprehensive solution that could automate their workflows and improve customer satisfaction.

At Brainium, we came to the conclusion that Odoo’s integrated suite of business management tools would be the perfect solution to improve our client’s existing systems, and address their inefficiencies in stock management, delayed orders, and inconsistent customer experiences.

Odoo Innovation in the Retail Industry

Challenge

From fragmented operations to order fulfillment delays, our client was neck-deep in issues that prevented them from exploring their full potential. They also encountered issues with inventory management and customer relationship management.

Solution

After assessing the client’s needs, our consultancy team recommended leveraging Odoo’s business management suite that could help our client centralize their inventory data, automate order processing, track customer interactions and improve customer’s online shopping experience.

Results

Within months of the implementation of Odoo, our client reported significant improvements in order fulfillment and customer retention. They were also happy that inventory discrepancies were reduced by 40% and manual tasks were reduced by 50%.

Industry

Retail/eCommerce

Tech Stack

Odoo (Inventory, Sales, CRM, eCommerce, Accounting)

Country

USA

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Hear From Our Client About Their Experience Partnering With Us

We’re always striving to deliver the best IT solutions as per our client needs. Every successful venture gives us the motivation to offer unmatched quality. Perhaps that’s why our client has such high praises to shower on us.

Brainium’s solution really impressed us. We can now focus on growing our business instead of constantly troubleshooting systems. Brainium's team was knowledgeable, efficient, and responsive to our needs, and we look forward to continuing this partnership.

Sophie Miller

CEO

Our Primary Objectives for This Project

Streamlining Inventory Management

We wanted to improve inventory visibility and management across multiple channels, including physical stores and the eCommerce platform. The easiest way to achieve this goal was to implement Odoo Inventory which would give our client a single source of truth for stock levels.

Automating Order Fulfillment

Our second objective was to help our client reduce the time spent manually processing orders and tracking shipments. For this, our solution was to implement Odoo Sales which would automate key aspects of the order processing stages.

Improving Customer Relationships

Since our client didn’t have a centralized system from which they could track customer data, they could not provide customers with personalized experiences. That’s why one of our goals was to integrate Odoo CRM to capture and analyze customer data.

Integrating eCommerce with Operations

Our client’s online store was separated from their back-end systems, which led to inventory inconsistencies and order delays. Solving this required us to integrate Odoo Commerce with the inventory and sales systems to provide a unified solution.

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The Challenges We Faced Along the Way

Legacy System Integration

Our client relied heavily on legacy systems for all aspects of their business, including inventory, sales, and accounting. Integrating these systems with Odoo was a challenge initially, but we overcame the challenges using custom Odoo modules and data migration tools.

Customizing Odoo for Specific Needs

Our client requested us to add certain custom functionalities related to their sales workflows and reporting. We worked closely with the client to tailor the platform to meet their requirements, developing custom modules and workflows where necessary.

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Meeting Client Needs With Custom Odoo Solutions

Our client approached us to help them meet two specific needs - streamline internal operations and improve the customer experience. To fulfill these requirements, we implemented the following solutions:

We leveraged Odoo CRM to help our client track customer preferences and behavior, allowing them to send personalized offers and promotions to ensure better customer retention.
By implementing Odoo Inventory, we ensured that our client’s customers could get up-to-date stock information.
Integrating Odoo Sales and Odoo eCommerce allowed customers to experience faster order processing and smoother checkouts.
Integrating our client’s eCommerce platform with Odoo Inventory and Odoo Sales allowed our client to provide a unified shopping experience.

Our Odoo solutions aren’t just meant to solve current problems. We also predict potential issues that might crop up with our client scaling their business and make sure our solutions are equipped to resolve those as well.

The Results of Our Tailored Odoo Strategy

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35%

Improvement in Order Fulfillment Time

40%

Reduction in Inventory Discrepancies

30%

Increase in Customer Retention

50%

Reduction in Manual Tasks

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Fulfilling Client Needs One Step At A Time

At Brainium, we believe that the right technological solution can help any business become a leader in their particular domain. In this case, by leveraging Odoo’s powerful suite of tools, we helped our client centralize operations, automate manual tasks, and improve their customer experience. The tailored solutions helped our client remain competitive in the fast-paced retail industry.

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