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Developing an interactive
content-based website for an organic food brand

A Brief Glimpse Into Our Client

Farm-Fresh is a subsidiary brand of GMG that wanted a content-based website to sell and educate people about the goodness of healthy farm foods. With this UX case study, we want to show you how we can create a content-based platform around food products.

Farm Fresh is a food website specializing in nutritious and wholesome food for the family. Their product ranges from chicken breasts to organic eggs and other condiments that ensure a delicious meal for you.

As a subsidiary brand of GMG, Farm Fresh focuses on two major features on their website—product and education. The clients needed a platform to educate people on healthy yet tasty eating habits.

The client wanted a content-based website that would also feature their product ranges in category and sub-category-wise. The client provided us with the UI design of the website and we built the site based on the initial design from scratch.

Just like their product that serves nutrition without tasting bland, we had to ensure that the website depicted the message of healthy and fun eating. Thus, we decided to keep the design fun with interactive UX design elements in the website.

Farm Fresh has a section called “Your Food Buddy.” It is a virtual assistant that helps you to select, advise, suggest, and sort meals tailored to your preferences. Once you are done selecting, Food Buddy creates a curated shopping list for its users.

Industry

Food & Beverages

Tech Stack

WordPress, HTML, CSS, MySQL

Country

Dubai

The Challenges We Faced Along the Way

From high-quality animation work to meeting a tight deadline, our team had to face quite a few challenges to complete this project.

Farm Fresh lists many organic food items and also provides recipes to try for the users. It’s a content-based website that focuses on healthy eating habits. Although it was a WordPress platform, we faced some challenges during the project execution.

The first difficulty our developers faced was the challenge of time. Unfortunately, we got a short time to deliver a complete project which was a massive challenge. So, we had to put together a solid team of experienced developers who understands how to create a content-based website with interactive UX design elements. We had to work extra hours to make sure that the platform went live after the client’s approval.

The next challenge came with the animation work we had to do for the website. As mentioned before, time was short. However, the client initially requested a lot of animations on the website. Although some of them didn’t make it to the final version, we had to make videos, create sub-categories for products, and separate categories for recipes for the platform. But, thanks to our expert team of developers, we were able to deliver the project even on a short deadline

Our Primary Approach for This Project

The primary approach for the Farm-Fresh website was to create a seamless and engaging content-based platform that effectively combines product listings with educational resources on healthy eating. Focusing on user experience (UX) and interaction, we prioritized the following:

Designing for Simplicity and Engagement
We wanted to keep the website design vibrant and interactive to reflect the wholesome and enjoyable nature of the Farm-Fresh brand. So, we planned to use quirky fonts, images, videos, and animations sparingly.

Content and Product Categorization
Since the website needed to feature various food products, we wanted to ensure that the content was categorized intuitively. We planned to group the products into clear categories and sub-categories for easy navigation.

Implementing Interactive Features
We planned to integrate the "Your Food Buddy" feature with the rest of the website since it would act as a virtual assistant that personalizes the shopping experience. This feature was central to the project’s success.

Optimizing the Performance
Given the tight deadline and the need for high performance, we chose a lightweight WordPress CMS with a Linux server. This provided scalability, low infrastructure requirements, and exceptional performance.

Our Primary Solution for This Project

Our development team worked day and night to complete this project which led to the following results:

WordPress CMS makes the platform extremely SEO-friendly and flexible. Considering that WordPress is the predominant choice for website development globally, we ensured the site was lightweight and fast.

As per our client’s requirement of keeping the website lightweight, we chose the WordPress platform with a Linux server. Due to its low infrastructure requirement, Linux shows an exceptional performance rate and freedom of customization.

The website has product listings, customer data, and other information that needed a robust database. MySQL database will provide the necessary data protection for transactional processing, data support, and customer information.

As it’s a content-based website, the primary structure and UX designs are built to meet scalability.

The use of design elements like quirky fonts, videos, quizzes, pictures, and subtle animation gives an interactive quality to the platform.

Fulfilling Client Needs One Step At A Time

The completion of the Farm-Fresh website was a testament to the dedication and expertise of our development team. Despite facing challenges such as tight deadlines and complex animation requests, we were able to deliver a fully functional, visually appealing, and interactive platform that met the client’s needs. This project helped us showcase our ability to create content-based websites that are both educational and enjoyable for users.

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Hear What Our Clients Have to Say

We loved working with Brainium on this project. The developers understood the assignment from the get-go and we didn’t have to micromanage them at every turn. We’re looking forward to future collaborations with the team.