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Website Redesign Case Study for Freedom2Work

A Brief Glimpse Into Our Client

Freedom2Work is a Dubai-based company that provides freelance licenses and residence permit to help you establish your freelancing business in Dubai. Our focus was UX website redesigning along with adding some dynamic features to the platform.

Freedom2Work is a unique platform that helps freelancers to connect and thrive in the UAE market. The company’s primary aim is to provide premium freelance visa and permit services so that they can successfully connect with clients in one of the world’s largest growing gig economies.

To understand their business in depth, we need to recognize the three key modules of the business:

Licensing Module:
This module helps people from UAE or any other country with work permits, visas, and medical insurance. All the payments can be done online through their website. They provide complete assistance in getting these work permits and licenses approved, which can be challenging.

Co-working spaces and meeting rooms booking module:
Freelancers often need work spaces for client meetings. Freedom2Work allows cafes and hotels to enlist their meeting rooms or coworking spaces for freelancers to have client consultations. You can simply book your choice of meeting room through online payment and the vendors (cafes/hotels) will provide the space accordingly.

Product Selling/ Buying Module:
This one is for retailers who want to sell their products and build a community through this platform. Retailers enlist their products and you can place orders online, just like a marketplace.

Apart from this, the brand is also working on implementing other services like Job Portals, Co-living spaces, Community support, connecting to Fintech companies, and so on. Our primary focus for this project was to redevelop their existing website.

Industry

Others

Tech Stack

Angular, Node.js, AWS, MongoDB

Country

UK

The Challenges We Faced Along the Way

As the platform already existed, in our website redesigning process, we had to make sure that the new version was more efficient. We also faced a few difficulties with the vendor payout verification with Stripe.

The business helps freelancers identify business activities that suit their skills and offers the necessary documentation to scale their freelancing venture in Dubai. As mentioned earlier, Freedom2Work works on different modules and everything had to reflect on the website. Hence, the website required different categories and subcategories for different targeted users—freelancers, hotels/ cafes, retailers, etc.

The platform works as a one-stop solution for freelancers, much like our own website. And the older version of the website wasn’t user-friendly at all. We started working on improving the UI/UX of the website with videos, categories, and other design elements.

During the UX redesign process, we faced some issues in the finalization as it was a lot of information in one platform.

Another unique challenge was the vendor payment verification with Stripe. Stripe is a financial service that requires a lot of specific information to work smoothly. Unfortunately, some of the UAE residents did not have detailed information which caused a hindrance in the payment through Stripe UAE accounts.

However, whenever we take on a project, we ensure to find solutions to any problem that may arise during the process. Our team members had long conversations with the Stripe team and found alternative solutions to this problem. Once we got the solution, we started implementing them into the website.

Our Primary Approach for This Project

For the Freedom2Work website redesign, our primary approach was centered on creating a more intuitive, user-friendly platform while incorporating dynamic features that would enhance the overall user experience. Here are the steps that we planned to implement:

User-Centric Design
We wanted to make sure that users could easily find the services and information they needed. So, we planned to simplify the navigation and improve the overall UX design by including clear categories and subcategories tailored to specific user groups.

Interactive and Engaging Features
We planned to integrate interactive elements such as videos, CTA buttons, and a WhatsApp icon for real-time communication with the business. This was meant to increase user engagement.

Scalable Architecture
With Freedom2Work’s diverse services, we planned to use scalable technology solutions such as Angular for the frontend and MongoDB for the backend. This would ensure the platform could handle a large volume of data and support future growth.

Streamlined Payments and Integrations
We wanted to address the challenges of vendor payment verification by working closely with the Stripe team, ensuring smooth integration and functionality for secure payments.

Our Primary Solution for This Project

The categories and sub-categories introduced on the website help people to navigate the platform better.

We implemented the WhatsApp icon on the website for those who want to directly communicate via WhatsApp. This makes communication between customers and the business more convenient.

The masonry layout of the website improves its user experience along with a compact design where users can find all the services the brand provides.

We integrated proper CTA buttons and videos to make the website more interactive, thus, improving the UX of the platform.

The use of white spacing is necessary to ensure the responsiveness of any platform. Our design has proper spacing and alignment of the elements that make the website responsive, easily navigable, and faster.

MongoDB database always works on platforms that require easy access to a lot of data. It helps to scale up any software and supports modern databases like transactions.

The Angular front-end of the website makes it highly optimized and easy to integrate additional features.

Results

Improved User Experience

By redesigning the website with clear categories and subcategories, users could navigate the platform more efficiently.

Increased Interactivity

The addition of dynamic elements like videos and the WhatsApp icon made the website more interactive and engaging.

Scalable Platform

The use of Angular for the frontend and MongoDB for the database provided a robust, scalable solution.

Seamless Payment Processing

Despite challenges with Stripe's vendor payment verification, our team successfully implemented alternative solutions, ensuring smooth payment processing for users and vendors.

Fulfilling Client Needs One Step At A Time

The redesigned Freedom2Work website is a comprehensive, scalable platform that successfully caters to the needs of freelancers, service providers, and retailers in Dubai. By focusing on user-centric design, interactive features, and scalable technologies, we were able to create an optimized, efficient, and engaging platform. The project exemplifies how our solutions can address challenges and drive positive outcomes, ensuring Freedom2Work is well-positioned for future growth in the rapidly expanding freelance economy.

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