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How did we successfully
build a website for a globally renowned publication house?

A Brief Glimpse Into Our Client

Our client, a tech start-up for the creative industry, is based in Australia and has global footprints across the US, Europe and Australia. It is a part of the Magazine Publishers Industry.

They required an e-commerce platform for the creatives to publish and sell their works to those who are in demand for content. They required a highly engaging website that perfectly showcases the wide range of works they create with easy navigation.

They also wanted quick loading web pages and a good site structure to improve indexability and SEO rankings.

Industry

E-Commerce

Tech Stack

Laravel, HTML5, JavaScript, CSS3, MySQL

Country

USA

The Challenges We Faced Along the Way

Keeping in mind that an e-commerce platform was required by the creative people for the creative people, it needed to include and showcase the wide range and variety of their creative talent.

The website was required to be receptive and has a decent navigation facility. Also, it should have the flexibility to run across a wide range of devices to provide a seamless user experience.

The website was also intended to provide a very detailed search functionality allowing users to exactly locate what they are looking for.

It is always interesting to have an option to compare contents for similar topics so that the creative buyers always have the opportunity to invest in the better one.

From a business viewpoint, a good e-commerce platform often requires an admin panel to allow the superuser(s) to handle all the e-commerce platform’s content, pages, and blogs.

Our Primary Approach for This Project

We started with the ‘Project Understanding’ phase, in which we discussed and jotted down all the requirements of the customer with respect to each requirement.

Elsewhere, after getting the detailed requirements described by the client, the design team started with the UI mock-up development for the home page.

Once the wire-frames and visualizations development was done, it was shared with the client for their feedback.

In addition, we reviewed the requirements and identified the tools, technology, and procedures we would require for the project to be implemented.

We have chosen a PHP based framework for the server end, Android Platform Versions 6.0 to 10 for the Android front-end and iOS Platform Versions 9.0 to 13 for the iOS front-end.

Thanks to its enormous scalability, availability, and efficiency at a cheaper cost, that has made us choose MySQL for the server end database. The high degree of compatibility of Apache helped us pick it as a web-server.

Our Primary Solution for This Project

After assessing our client’s challenges, we drafted the best approach that we could find to provide tailored solutions. Here’s a closer look at the solutions we focused on:

Customizable E-commerce Platform
We developed a highly flexible e-commerce platform that allowed our client’s users to publish and sell their works. The platform offered easy navigation and content categorization, enabling users to discover products that match their preferences.

Responsive Design
The website was designed to be fully responsive, ensuring an optimal browsing experience on various devices, from desktops to mobile phones. We kept the creative audience's need for visual appeal and simplicity in mind when coming up with this design.

Advanced Search & Comparison Features
We built a robust search feature that enables users to search by various filters, including creative type, theme, or artist. Additionally, we implemented a content comparison feature, allowing buyers to compare similar items for informed purchasing decisions.

Admin Dashboard
We developed a powerful admin panel to provide site administrators with complete control over content management, transactions, user management, and notifications. The admin panel also included modules for monitoring buyer and seller activity.

Results

Improved User Experience

The responsive design and easy navigation contributed to a smooth and engaging experience for users.

Increased Engagement and Sales

The tailored e-commerce platform and customizable product listings allowed creatives to showcase their work to a global audience.

Enhanced Search Functionality

The integration of advanced search and filtering options, powered by Elasticsearch, enabled users to quickly find what they were looking for.

Operational Efficiency

The admin panel allowed site administrators to manage content, monitor transactions, and control the platform with ease.

Hear From Our Client Their Experience Partnering With Us

We had a good experience partnering with Brainium on this project. The team left no stone unturned to address the challenges that our users were facing. We would love to work with them again in the future.

Edwin Doyle

CEO

Fulfilling Client Needs One Step At A Time

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