Contact

Improving Healthcare Experience With Salesforce

Client Challenge:

The client is a forward-thinking healthcare provider and was seeking ways to use cutting-edge technology to improve the way it communicated with patients. The goal was to improve care by giving the relevant, timely, and personalized communications patients want and expect concerning their experiences with consumer brands, from awareness and intake to follow-up and retention.

To improve the patient experience, the client embraced several third-party data and digital solutions but ran into difficulties while attempting to amalgamate the separate applications. The client’s teams recognized that compartmentalized data made it impossible to harness the information required to improve communications. The company desired a CRM platform that could unite a single, full patient journey.

The client contacted Brainium to optimize their journey using CRM technologies to achieve business goals rapidly and seamlessly. We were overjoyed to blend our Salesforce expertise with the client’s compelling mission of harnessing technology to elevate care for all patients.

Industry

Healthcare

Target Market

USA

Business Type

Enterprise

Our Role

To help the healthcare organization personalize patient experience with Salesforce.

Our Approach

Our consultants worked together with the client’s IT, marketing, call center, and analytics teams to fully understand their requirements and provide a comprehensive solution.

We rapidly realized that connecting existing systems and technologies would be critical to the rollout's success.

Incorporating the client’s existing data tools would allow team members to spend less time transferring between third-party platforms and more time optimizing patient communications.

Prioritizing new features required keeping the patients in mind.

Our Solution

The organization is built on a spirit of innovation to improve patient outcomes and experiences. We respected the client’s entrepreneurial attitude. Our ability to recognize clients' issues and deliver customized solutions to match their system boosted their business outcomes.

After gathering input from multiple hospital stakeholders, our experts began developing the foundation of the client's solution on Salesforce Health Cloud and Marketing Cloud. To assure effective, repeatable outcomes at scale, we conducted comprehensive pilot tests, sharing and discussing results with the client. The rest of the CRM functionality was then built out by our specialists, who used current patient data to guarantee a smooth transition.

Thus, we created a Salesforce solution to assist the organization’s teams in creating a consistent patient journey. The organization can now anticipate and respond to patients' needs like never before, thanks to a 360-degree perspective of patients, reduced processes, and the capacity to offer personalized communications.

Our Impact

With improved patient info visibility, we optimized inbound calls.

Extensive patient records have been organized, including integrated clinical data.

Email open rates and click rates increased.

Now, consolidated data allows for better targeting and tracking of marketing activities.

More personalized messages for patients at all stages of their journey

decreased reliance on third-party vendors.

Increased visibility of outcomes allows for faster strategizing and beta-testing.

Fulfilling Client Needs One Step At A Time

By integrating Salesforce Health Cloud and Marketing Cloud, Brainium successfully helped the healthcare provider overcome challenges related to fragmented patient data and communications. The solution we implemented allowed the organization to unify its systems, providing a 360-degree view of patients and enabling personalized, timely communication throughout the entire patient journey. This resulted in improved patient engagement, better targeting of marketing efforts, and enhanced care delivery.

Join Hands With Us

Hear From Our Client Their Experience Partnering With Us

Brainium was an absolute beast! We haven’t had such good responses from our users in such a long time. We’re so happy that the developers fulfilled their duties within the set time limit instead of extending the deadline unnecessarily.