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Revamping a UK-based
eCommerce Brand with a Shopify Website Upgrade

A Brief Glimpse Into Our Client

Our UK-based client, Flow Brew, a seller of 100% organic mushroom powders approached us to update and optimize their Shopify website. Brainium’s eCommerce experts handled the process smoothly and delivered the updated site successfully.

Flow Brew is a UK-based brand, with a focus on 100% organic mushroom powders that promote focus, energy, calm, immunity, and gut health. Their products include a collection of high-quality and unique mushroom powders in different blends and packages that customers can purchase conveniently.

Brainium’s eCommerce specialists transformed Flow Brew’s Shopify website, by optimizing the site’s performance, updating its design for user-friendliness, and enhancing the checkout flow.

Industry

Tech Stack

Shopify, HTML, CSS, Third-party integrations

Country

UK

The Challenges We Faced Along the Way

Before getting in touch with us, the client was facing several challenges with the user experience on their eCommerce website. Since they sell consumer packaged goods online, they noticed high cart abandonment rates due to a disorganized product listing page and a lengthy checkout process.

A complicated checkout process that caused friction and delays in completing orders.
Unresponsive interfaces, especially on mobile devices, making navigation difficult for customers.
Missing billing and shipping information, leading to confusion and incomplete transactions.

These challenges made it difficult to provide a smooth, efficient shopping experience for customers, impacting overall conversions.

Our Primary Approach for This Project

They contacted us to enhance their website, and we planned a comprehensive approach to revamp their Shopify site.

Our goal was to optimize the user experience, improve navigation, enhance mobile responsiveness, and streamline the checkout process, ensuring a seamless, engaging shopping journey.

In order to revamp Flow Brew’s website, we planned to leverage Shopify’s robust capabilities. Here’s how we approached this project -

Thorough Discovery and Research Phase
Our first step was to analyze Flow Brew’s website and identify issues that were causing friction in the customer journey. Through research of competitor sites, industry best practices and customer feedback, we were able to understand the brand’s unique selling propositions.

Collaborative Ideation and Design Process
Flow Brew wanted a visually appealing, brand-aligned design concept, and we did not plan to disappoint. We wanted the solution to focus on modernizing the aesthetics while retaining the essence of their brand identity.

Mobile-First Design & Performance Optimization
Since the majority of Flow Brew’s customer base was accessing the site from mobile devices, we wanted to prioritize mobile-first design principles. This includes optimizing layouts for smaller screens, placing CTAs in appropriate sections, and ensuring fast loading times.

Streamlining the Checkout Process
Our client wanted to reduce abandoned carts, and that’s why we planned to streamline the checkout process. From reducing the number of steps involved to simplifying the user interface, we came up with multiple approaches to address the existing issue.

Our Primary Solution for This Project

To address the client’s needs, we carried out an end-to-end design update that transformed the appearance and user experience of their Shopify website, making it far more engaging and effective for customers.

We created a clean, modern layout for the Flow Brew site that emphasized our client’s unique products and brand identity. Products were presented in a way that grabbed attention and prompted exploration, with visually appealing product grids, bold typography, and smart design.
High-quality visuals, such as professional product images, vibrant banners, and interactive elements, were strategically placed throughout the site to create an immersive shopping experience.
We designed logical, easy-to-use navigation for the site, restructuring menu categories, adding smart product filters, and implementing a predictive text search bar to help customers find products more efficiently.
For mobile shoppers, we optimized the website for a seamless browsing experience across all devices. Responsive design and quick-loading pages ensured a flawless mobile experience.
The checkout process was upgraded to reduce friction, minimize steps, and include autofill for payment and shipping details. Multiple payment options were integrated to accommodate various customer preferences.

Results

The platform’s improved design and efficiency result in several key outcomes that significantly boost business growth and operational success.

Increased Vendor Participation

Simplified operations attract more vendors, expanding product offerings and business reach.

Improved Customer Experience

Responsive design and faster performance enhance customer satisfaction and retention.

Enhanced Operational Efficiency

Automated vendor and logistics management reduce manual tasks and errors.

Cost Savings and Time Efficiency

Optimized delivery routes lower fuel costs and improve delivery timelines.

Fulfilling Client Needs One Step At A Time

When coming up with solutions, we focused on efficiency, innovation, and user-centric design. We helped Flow Brew not only meet but exceed their goals for a better eCommerce platform. The result was a modern, responsive, and seamless Shopify store that not only attracted more customers but also fostered long-term customer loyalty.

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Hear From Our Client Their Experience Partnering With Us

Our client shared his experience working with us, highlighting the efficiency, affordability, and ongoing support provided throughout the project.

Being a non-tech person, I’m glad I went with these guys. From day one, they laid out a timeframe and met the deadlines. The support and project manager were always quick to make any changes and fix bugs. The price was very affordable considering the complexities involved. I’m glad I found them, as the project would have never started otherwise. Highly recommend, and I’ll be using them for future projects, ongoing development, and improvements. I’ve also recommended them to my clients and friends.