Contact

A Digital Marketing Company in Australia Has Partnered with Us to Increase Their Profit by 70%

A Brief Glimpse Into Our Client

Our client runs a Digital Marketing agency that provides services right from website development and maintenance to digital marketing including SEO, SEM, Social Media, Content Marketing, etc.

They aim to make marketing accessible to every small business in Australia and grow as a trusted Web design and Digital Marketing service agency. They wanted us to take care of their organic traffic generation and growth (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM) services in addition to website development and maintenance.

Industry

Others

Tech Stack

Magento, HTML5, CSS3, JavaScript, Google Analytics, SEMrush, Moz

Country

Australia

The Challenges We Faced Along the Way

Our client faced several hurdles while trying to enhance their online presence and deliver substantial results for their demanding customers:

Highly Competitive Keywords
The client’s business aimed to rank for highly competitive keywords in both organic and paid search. These keywords were integral to attracting the target audience, but ranking for such terms required significant time, effort, and a focused strategy.

Aggressive Timeline
The client’s expectation was to see substantial results from SEO and SEM within a few months. Given the nature of SEO, this posed a challenge because organic results take time to accumulate, especially when dealing with competitive sectors.

Fierce Market Competition
The Australian digital marketing landscape is highly competitive. Our client needed to carve out a space in this saturated market, which required us to develop a comprehensive strategy for both SEO and SEM.

Integrating E-Commerce Development
Our client wanted to integrate e-commerce capabilities into their platform. However, implementing the right e-commerce framework that could seamlessly integrate with the client’s existing setup posed another challenge in terms of scalability, flexibility, and ease of use.

Our Primary Solution for This Project

We adopted a holistic approach to address the challenges outlined above, ensuring a tailored strategy for SEO, SEM, and website development.

Website and SEO Strategy Implementation
We conducted an in-depth analysis of the client’s existing search engine rankings and digital footprint. After identifying the key opportunities, we optimized the website’s on-page factors like title tags, meta descriptions, headings, and structured data to improve SEO performance.

Leveraging the Magento Framework
Choosing the Magento framework allowed us to:

Easily add pages and manage content updates.
Set up multiple stores under one admin panel, each with its own product catalog.
Integrate advanced marketing tools like flexible coupons, multi-tier pricing, and landing page tools for campaigns.
Implement efficient shopping cart development and payment gateway integration.
This decision allowed for long-term scalability and high customization.

SEO and SEM Synergy
For SEO, we focused on optimizing both the on-page and off-page factors, including content creation, link building, and keyword targeting. For SEM, we designed and launched targeted paid ad campaigns that optimized landing pages, increased traffic, and improved overall ad performance.

Customer-Centric Content Strategy
We developed optimized landing pages, compelling content, and effective calls-to-action (CTAs) that guided users seamlessly through the buying journey. Additionally, we continuously monitored user behavior and refined the content based on changing user expectations.

Results

Improved Search Engine Rankings

After optimizing on-page factors like title tags, headings, and structured data, the website’s keywords ranked on the first page of Google within 3 months.

Increased Organic Traffic

By leveraging both SEO and SEM strategies, including optimized landing pages, targeted ads, and consistent monitoring of keyword performance, the client saw a marked increase in organic and inorganic traffic.

Cost Savings

The client benefited from a 50% reduction in costs due to the strategic use of our on-demand hiring model.

Higher Conversion Rates

The creation of high-conversion landing pages and optimized content increased the conversion rate of both organic and paid traffic.

Fulfilling Client Needs One Step At A Time

Our client was able to overcome the challenges of a competitive market and improve their search engine rankings, traffic, and conversions thanks to our well-structured and comprehensive approach to SEO, SEM, and website development. The strategic use of the Magento framework for e-commerce, coupled with effective on-page and off-page SEO practices, was the key to success.

Join Hands With Us

Clients Love Partnering With Us

It has been an amazing experience working with Brainium and seeing how they always focus on quality over anything else. The project ran into some issues initially, but the team met those head on and didn’t even stray from the expected completion date. I’ll gladly work with them at any future opportunity.