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Enhancing Customer Engagement for a Beauty and Wellness Business with AR/VR Development

A Brief Glimpse Into Our Client

Our client is a renowned beauty and wellness brand with multiple locations across North America. They specialize in personalized skincare, beauty treatments, and wellness services. In order to become a leader in the industry, our client wished to enhance the digital experience of their customers through the implementation of AR and VR.

Brainium helped the client unlock the true potential of AR/VR with our tailored solutions that allow customers to try products virtually, visualize treatments, and more.

Bringing Digital Innovation to the
Beauty & Wellness Industry

Challenge

Our client struggled to maintain engagement with a tech-savvy customer base. Customers were looking for more personalized experiences, and in-person consultations weren’t cutting it anymore. The client wished to boost their in-store traffic while providing remote interactive experiences.

Solution

Our consultants recommended integrating AR and VR into the client’s existing business model. This would allow customers to experience try on products virtually, visualize treatments, and experience wellness services remotely. Our project developed custom AR apps and VR simulations for in-store experiences.

Results

Within three months of integrating AR/VR solutions, our client reported a 25% increase in online engagement, a 30% boost in appointment bookings, and a 20% growth in repeat customers. The immersive experience boosted online and offline interactions significantly.

Industry

Beauty & Wellness

Tech Stack

AR/VR, Mobile App Development, Cloud, 3D Modeling

Country

USA

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What The Client Had to Say About the AR/VR Transformation

We’re always striving to deliver the best IT solutions as per our client needs. Every successful venture gives us the motivation to offer unmatched quality. Perhaps that’s why our client has such high praises to shower on us.

Brainium’s AR/VR solutions provided us with virtual try-ons and wellness simulations that took customer satisfaction to new heights. The feedback from our customers has been overwhelmingly positive, and our team has seen a noticeable increase in engagement and bookings. We’re excited about the future and are eager to continue our partnership with Brainium.

Sarah Thompson

CEO

Our Primary Objectives for This Project

Implement Bots for Easier Automation

Our top priority was to implement immersive AR and VR experiences. Considering the needs in the beauty and wellness industry, we focused on introducing AR-based virtual try-ons for beauty products and VR simulations for wellness treatments like massage therapies or spa services.

Integrating AR/VR with Existing Digital Platforms

The second objective was to seamlessly integrate the AR/VR experiences with the client’s existing mobile app and website. This made it significantly easier for customers to access the new features remotely, whether from their mobile phones or desktop.

Creating Personalized User Experiences

Personalized services are all the rage right now! To help our client keep up with the increased demand for such services, we tailored the AR/VR experiences to allow customers to "try on" skincare products, explore hair colors, or simulate wellness experiences.

Providing In-Store VR Setup

We incorporated VR technology that our client could use in physical locations as well. This allowed their customers to explore VR-based services in stores. This upgrade allowed for a more immersive experience and improved customer satisfaction.

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The Challenges We Faced Along the Way

Ensuring Seamless Integration with Existing Systems

We encountered technical challenges while trying to integrate the AR/VR solutions with the client’s existing platform. Without custom API development, we couldn’t guarantee that the data from the AR/VR systems would synchronize smoothly with the customer profiles.

Creating High-Quality Virtual Simulations

Our client’s data was sourced from multiple systems and were present in multiple formats. For any RPA bot to function properly, the data needs to be in consistent format. Hence, before the RPA deployment, our team conducted data validation checks and deployed a data governance strategy to ensure the bots could process clean data.

Ensuring User Accessibility and Comfort

Sometimes, AR/VR tech can be uncomfortable for users, especially ones who aren’t used to them. That’s why we focused on solutions that would keep the AR/VR sessions short and ensure compatibility with smartphones and wearables.

Handling Device and Platform Compatibility

Ensuring platform compatibility for the AR/VR solutions became an issue in the initial stages. Our team struggled to integrate the solutions in VR headsets and tablets. However, we used a responsive design while ensuring compatibility with Android and iOS systems and VR headsets.

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Reducing Operational Inefficiencies and Enhancing Customer Engagement

Considering the growing need for personalized services in the beauty and wellness industry, we focus our solution on two things -

Enhancing customer experience
Reducing reliance on manual demonstrations

We worked closely with our client to understand their needs and develop a tailored AR/VR solution. Here’s what we focused on -

We made sure that customers could virtually try on beauty products.
We built a system that would allow customers to visualize themselves in new looks.
We came up with a VR simulation that allowed customers to experience spa treatments.
We reduced the need for our client to offer in-person trials.
We streamlined the booking process for improved customer satisfaction.

The Results of Our Tailored AR/VR Development Strategy

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25%

Increase in Online Engagement

30%

Boost in Appointment bookings

20%

Increase in Repeat Customers

15%

Improvement in Customer Satisfaction Scores

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Hear From Our Client Their Experience Partnering With Us

There was proper communication from the team. We were able to coordinate easily and reach our goals because of how proactive the developers were. Highly recommend!

Tamara Boyer

CEO

Fulfilling Client Needs One Step At A Time

At Brainium, we’ve always focused on fulfilling our clients’ needs to the best of our abilities. In this case, our client wanted to improve customer interaction, engagement, and satisfaction. Keeping the growing demands in the beauty and wellness industry, we implemented modern AR/VR solutions. These allowed our client to offer engaging and innovative experiences to their customers, making them stand out from their competitors.

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