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Designing And Developing A Multi-Functional Travel App

A Brief Glimpse Into Our Client

The client offers holiday packages with customized itineraries designed for both domestic and international trips. They already have an established website that is renowned in the UAE market. The company offers leisure travel and luxury corporate services, with a good market reputation for client satisfaction.

Client Challenge:

The client found that they are losing customers due to a lack of App-based services. This has caused a decrease in revenue. Their data analysts reviewed their customer journey map and found that over three years, they have lost 10% of potential customers. This higher attrition rate is due to the lack of Application-based services, as evident from the reviews, remarks, and feedback of the customers. It was also becoming a headache for the client to control and manage daily work operations. With a mobile App, they wanted to decrease in-person interactions and make the job easier for their employees, thereby, saving time and boosting productivity.

They contacted Brainium to design and develop an end-to-end traveling App that can make the travel experience hassle-free for the customers. We had to include all kinds of bookings and reservations for Airlines and cruises, medical tourism, Visa application assistance, car rental, and several others.

Industry

Travel & Tourism

Target Market

UAE

Our Role

To design a mobile App that will ease the task of planning a trip, thereby, offering a seamless, hassle-free user experience.

Our Solution

We developed a mobile App for the company that offers the best experience across Android and ioS devices. Our design team has developed unique user interfaces for Android phones, Android tablets, iPhones, iPads, and others.

The App was also intelligently crafted to support different screen resolutions on both Android and ioS devices. The API integration was effectively customized to handle multiple performances and generate an excellent user experience. Intelligent caching logic stored and remembered the customer, location, past booking details, and filters to deliver a top-notch experience to returning customers.

Our team of talented quality analysts captured most bugs while developing the App. They utilized automated mobile testing methods and continuous integration support.

We investigated what customers like the most about this travel company. Based on our analysis, our App developers designed a multi-functional travel App that involves different aspects of planning a trip. Through this App, a traveler can

Book tickets on airways, cruises, resorts, etc. at any time
Check the real-time status of tickets or rooms availability
Book cars for transportation
Postpone or cancel the trip
Wishlist their favorite hotels and resorts

We also developed a variety of payment options so that customers can process payment in their suitable mode.

Our Impact

The launch of the mobile app has had a transformative effect on the client's business, significantly improving both customer experience and overall profitability. Here’s how we can break down the impact that our involvement had on the project:

Increased Customer Engagement and Retention
Within the first year of the app’s release, the company saw over thousands of downloads, with more than 50% of existing customers opting to use the app for their bookings. This shift to app-based bookings has reduced customer attrition and improved retention by providing a seamless, personalized experience.

Revenue Growth
The ability to offer 24/7 access to bookings and trip management has directly contributed to the company's revenue growth. Since the app became publicly available, the business has experienced a doubling of profits.

Time and Cost Efficiency for the Company
The app has streamlined multiple operations, making it easier for the company to handle customer inquiries, bookings, and payments without needing constant in-person interactions. This has saved both time and operational costs for the company.

Appeal to a Younger, Tech-Savvy Audience
The app has become especially popular among younger travelers who prioritize technology-driven services and the convenience of mobile transactions. The app’s success among this demographic has enhanced the company’s reputation as forward-thinking.

Improved Customer Satisfaction
Customers have reported higher satisfaction with the streamlined booking process, real-time updates on availability, and the ability to manage their trips on the go. The addition of personalized features such as wishlisting favorite hotels were quite a hit.

Fulfilling Client Needs One Step At A Time

The multi-functional travel app has proven to be a major asset for the client, driving both customer satisfaction and business growth. It offers a seamless, user-friendly experience across multiple devices and integrates critical functionalities like booking, payment, and real-time updates. The app’s success has solidified the client's position in the UAE market, attracting a younger, tech-savvy demographic while retaining existing customers.

Join Hands With Us

Hear From Our Client Their Experience Partnering With Us

Teaming up with Brainium was the best decision that we have made. The team knows how to get the job done. We’ve had an amazing experience and we hope that our continued partnership goes well in the future.