Online marketing is a vast domain with so many nooks and crannies, brimming with opportunities to let a few more people know about what your brand has to offer. Marketers are spoilt for choice when choosing an avenue to reach out to their target audience. But, let’s think it this way; what if there were ways that could allow us to explore novel prospects in terms of the target audience; it would allow marketers to cultivate leads and guarantee their conversion.

That’s like the dream come true for every business because we for a fact know about marketing techniques that would help in generating leads like social media marketing, and then some avenues help in lead conversion, like email marketing. Now, let’s integrate both, and use the amalgamated version to generate specific business results. Such a systematic protocol of lead generation and guaranteed conversion, would increase the sales of a business in no time, and increase its brand visibility as well.

On that note, today we are going to talk about integrating social media marketing with email marketing for stellar business results.

Integrating Social Media with Email Marketing

As per the latest stats, 4.48 billion people use social media platforms globally, which constitutes 56.8% of the world’s population. If we are talking about brand recognition and awareness, then there is no doubt that social media plays a pivotal role in both. It is great for generating leads. But from the business perspective, is that enough? What about conversion and retention?

Seeking answers to these questions will lead you directly to email marketing. According to a marketing survey, email marketing has an 81% conversion rate followed by a retention rate of 80%; that is higher than SEO, social media marketing, affiliate marketing, and even paid marketing.

Now, take the lead generation tactics of social media and merge them with the conversion and retention powers of email marketing; what you get is the ultimate collaboration of business success.

But, how does one integrate social media with email marketing? You can try the following tactics:

• Invite Followers to Subscribe Your Email: How many followers do you have? How many subscribers are to your email list? Is there a disparity in the numbers? You can fill the gap by inviting your social media followers to sign-up to your email list. Try to add a call to action after each post, like “sign up to our newsletter” or “subscribe our newsletter” and likewise. There is another benefit to it, you might lose a few followers due to some account glitch, but with them subscribing, you can still reach out to them.

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• Connect Email Subscribers to Your Social Network: This one never fails; try uploading your followers to your social media pages. It helps you engage better with the target audience, knows their preferences better, not to mention, influences them with targeted ads.
  
• Retarget Email Subscribers via Social Media Ads: We have already touched on this in the previous point; targeting ads creates a multi-channel marketing protocol leading to conversions. You can put your subscriber’s list to use, retargeting them with social media ads. It helps you to connect better with potential leads and push them closer to conversion.

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• Use the Email Referral Program: Marketers use so many tactics to titillate the target audience, one being the reward and referral program. You can ask your social media followers to subscribe to the newsletter and share the same with friends and family to access special discounts. It works vice-versa too.
  
• Attach Social Media Icons to the Email: When composing the email template and the content, don’t forget to include the social media icons. It is known to increase the CTR by a lot.
  
• Miscellaneous: Thoughts that was all? Well, we have a few more to enhance your marketing strategies:
  
  • Try creating a social community specifically for the email subscribers. Post cryptic messages on your social page solely meant for the subscribers. You are guaranteed more followers; people will join your newsletter out of FOMO.
    
  • Create campaigns for email subscribers on social media platforms; that will influence more additions to your listings. 
    
  • Attach the CTA of email subscription with your social media posts.
    
  • Use a newsletter to repackage and recycle your social media posts.
    
  • Use the insight from email listings to create targeted ads on social platforms.

These are some of the ways that you can integrate your social media with email marketing to reap the rewards.

Advantages of Integrating Social Media with Email Marketing:

Till now we have been talking about how to merge social media and emails; now let’s discuss why to mix them both in the first place. How does that benefit your business?

• With subscribers opening and reading the email messages, you are in for improved marketing metrics for better strategy building.
  
• You can use social media to increase your mailing list. We just told you how in the previous segment.
  
• You can extract data about the clients from the email listings, like the ones opening the messages and visiting respective pages and taking action. It helps you to target potential customers.
  
• It expands the reach of your marketing message. That way you can connect with the broader demography of users.

That’s just the tip of the iceberg when it comes to measuring the benefits of merging the potential of social media with email marketing.

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Wrapping Up!

On a concluding note, online marketing is an explorative expanse that has more to offer in terms of business benefits than one can perceive. All one has to do is leverage the right techniques to yield the best in terms of profits and brand popularity.