9 Proven Ways To Reduce Your Email Unsubscription Rate
Every year, email marketers must accept a certain amount of projected email list depreciation, but as soon as that list continues to decrease due to unsubscribes, it’s time to hit the pause button.
Unsubscribes are the real bummers for email marketers. Sure, every email list needs some self-scrubbing, but you can’t help but wonder whether there was anything you could have done differently to prevent some of that unsubscribscription.
It turns out that there are certain things you can do to decrease the number of unsubscription emails you receive. If some of these tactics aren’t already part of your email marketing plan, start adopting them today and tracking how they affect your unsubscribe rates. We’re willing to wager that including even a few of these into your email marketing plan would dramatically reduce your unsubscribe rate.
How to Reduce Your Email Unsubscribes Rate?
Segment the List:
Email segmentation is crucial because it allows you to send your subscribers just the most relevant, personalized information. The more precise your segments are, the better you’ll be able to provide material that speaks directly to their interests, making you a permanent fixture in their inbox.
Map Your Content:
You may manually link your content assets to their behaviors now that you know so much about your subscriber’s thanks to your lead nurturing. Create a Google Doc or use an Excel spreadsheet to organize which content will be distributed to which parts of your audience at what time.
Mapping relevant material to your list segments guarantees that your subscribers receive the most relevant email content for their stage in the purchasing cycle and that everything you send them is as relevant as possible, reducing the number of unsubscribers due to irrelevant information.
A case study focusing on their sector, or a use case of your product that solves an issue they’ve focused on, for example, might assist an email subscriber in the assessment stage of the purchasing cycle. Furthermore, content mapping enables you to spot and fill gaps in your content strategy when you discover asset shortages matched to specific segments or stages of the purchasing cycle.
Offer Customized Email Frequency:
Allowing your subscribers to choose the sorts of emails they receive is a good idea, but you should also let them choose the frequency with which you communicate. Allow email recipients to tell you what frequency is best for them, whether it’s many times per day or once a month, so you don’t wind up spamming their inbox or leaving it too empty.
As a final attempt to save your subscriber, this choice should be provided not just in their editable email preferences at the bottom of every email, but also on the page to which your unsubscribe link navigates. You may also send similar emails to dormant subscribers, asking them to specify their ideal sending frequency and email type in order to re-engage them and avoid an impending unsubscribe.
Perform Email Frequency Testing:
As not all of your subscribers will tell you how frequently they want to be contacted by your organization, be proactive and do email frequency tests to discover the best frequency for sending emails. If you haven’t tried an email sending frequency test before, take the required steps to get started. Also, keep in mind that each part of your list will require a separate frequency Subscribe.
Offer a Different Communication Method:
If an email recipient is ready to unsubscribe, it’s possible that they enjoy your content but are overwhelmed by their inbox. Give them alternative ways to communicate, such as SMS, RSS, your social media networks, your company blog, and any other sources where you keep your audience updated on essential corporate news.
Have a Regular Email Sending Schedule:
You must set expectations upfront in order to manage expectations in the long run. When your subscribers know when they’ll receive emails from you, they’re less likely to be surprised when they’re busy, grumpy, overwhelmed, or experiencing any unpleasant feeling that leads to rash and spiteful unsubscribes. Set their expectations about when they’ll receive emails from you from the moment they opt-in, and do your best to deliver on that time.
Give some offers that are exclusive so that your subscribers have the feeling that if they unsubscribe, they will be unable to access things of their interest. They might not have bought anything from you in a while, but won’t unsubscribe since they are sure that they will take advantage of one of your special deals in the future. Meanwhile, they might look forward to seeing your marketing emails in their mailbox.
Make Sure Your Emails Are Fast Loading:
Checking how your emails render in various email clients and on mobile devices should be a frequent part of your email marketing routine since it has a significant impact on the effectiveness of your campaigns. Include no photos that are too large to load fast, design no elements that don’t render well on mobile devices, or any other things that will make reading your email a pain.
Take the Feedback:
Despite all of your efforts, some people will still opt out of receiving your emails. Take advantage of the chance to get their opinion, then listen to it and act on it. You could discover patterns on your own, such as consumers unsubscribing from offer emails more frequently than blog emails.
Perhaps your blog material is excellent, but your promotions aren’t compelling enough to entice readers to take action. Soliciting comments from unsubscribers won’t help you save that particular email recipient, but it will help you avoid losing future subscribers.
It’s simple to build an email list. Create unique, high-quality content, drive traffic (using white hat SEO strategies) and collect email addresses from visitors. But how can you keep your readers interested in opening and reading your marketing campaigns? That, however, is a different story. Remember that your readers are more than simply a name and an email address. They’re actual individuals with objectives, difficulties, and pain points just like you. Every time you send out an email blast, keep that in mind because if you do, and you have your audience’s best interests at heart, they will gladly reciprocate.