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Website redesign case study for Freedom2Work

Website Redesign Case Study for Freedom2Work



Freedom2Work is a Dubai-based company that provides freelance licenses and residence permit to help you establish your freelancing business in Dubai. Our focus was UX website redesigning along with adding some dynamic features to the platform.

Freedom2Work is a unique platform that helps freelancers to connect and thrive in the UAE market. The company’s primary aim is to provide premium freelance visa and permit services so that they can successfully connect with clients in one of the world’s largest growing gig economies.

To understand their business in depth, we need to recognize the three key modules of the business:

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As the platform already existed, in our website redesigning process, we had to make sure that the new version was more efficient. We also faced a few difficulties with the vendor payout verification with Stripe.

The business helps freelancers identify business activities that suit their skills and offers the necessary documentation to scale their freelancing venture in Dubai. As mentioned earlier, Freedom2Work works on different modules and everything had to reflect on the website. Hence, the website required different categories and subcategories for different targeted users—freelancers, hotels/ cafes, retailers, etc.

The platform works as a one-stop solution for freelancers, much like our own website. And the older version of the website wasn’t user-friendly at all. We started working on improving the UI/UX of the website with videos, categories, and other design elements.

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We used Angular for this project with Node.js as the backend. Here is the full list of technologies we used for the website:

Our tech stack included:
  • Web Frontend - Angular
  • Backend - Node.js
  • Server - AWS 
  • Database - MongoDB
Our Project Execution Protocol:
Since it was a detail-oriented project, we followed the classic Waterfall Model to gain better results and optimize workflow. Our protocol included the following steps:
  • Initiation
  • Planning
  • Create tasks
  • Setting timelines
  • Assigning specific tasks to the team
  • Tracking progress
  • Communication
  • Engaging with the client
  • Scheduling necessary changes
  • Testing
  • Closure
Apart from maintaining a strategic protocol, we kept our client in the loop with constant communication and updates regarding our work.
User Categories:
Since this platform primarily delivers to freelancers and their various needs, we made sure that the user category is simplified. Aside from that, we also had to create separate user panels for cafés/hotels, retailers, and the super admin. Here is a list of the user categories:
  • Freelancers: These are people applying for work permits, booking meeting rooms, and coworking spaces, and placing orders.
  • Cafés/ Hotels: These are vendors who can enlist their spaces for meetings and work.
  • Retailers: These are entrepreneurs who need a marketplace to sell their products.
  • Super Admin: This panel serves as the supreme authority of the portal.
Sections Introduced on the Website:
We introduced three separate sections on the website:
  • Licensing
  • Coworking spaces/ Meeting rooms
  • Retail module
Customer Panel:
The customer panel houses these categories:
  • My licenses 
  • My orders 
  • My bookings 
  • My Profile
Vendor Panel:
Currently, there are four sections in the vendor panel:
  • My profile 
  • My products/services
  • My orders 
  • My Payments
Admin Panel Categories:
The admin panel is one of the most significant sections of a website as it houses the entire backend operation. Here is a list of categories we added to the admin panel:
  • Freelancer Management 
  • License application management 
  • Vendors management
  • Orders / Bookings management
  • Blog management
  • CMS pages content management 
  • Testimonials management 
  • Vendor pay management
  • Reports management


Our website redesign process led to the following results:
  • The categories and sub-categories introduced on the website help people to navigate the platform better.
  • We implemented the WhatsApp icon on the website for those who want to directly communicate via WhatsApp. This makes communication between customers and the business more convenient.
  • The masonry layout of the website improves its user experience along with a compact design where users can find all the services the brand provides.
  • We integrated proper CTA buttons and videos to make the website more interactive, thus, improving the UX of the platform.
  • The use of white spacing is necessary to ensure the responsiveness of any platform. Our design has proper spacing and alignment of the elements that make the website responsive, easily navigable, and faster.
  • MongoDB database always works on platforms that require easy access to a lot of data. It helps to scale up any software and supports modern databases like transactions.
  • The Angular front-end of the website makes it highly optimized and easy to integrate additional features. 

Client Feedback

The result of the website made the client very happy and appreciative of our work. After going live, we are working on some changes to ensure better operation of the platform.


How our services bring about success