713-489-0845
(02)-9191-2621
(0)-203-514-2412
Developing an interactive content-based website for an organic food brand
Developing an interactive content-based website for an organic food brand
Overview
Farm-Fresh is a subsidiary brand of GMG that wanted a content-based website to sell and educate people about the goodness of healthy farm foods. With this UX case study, we want to show you how we can create a content-based platform around food products.
Farm Fresh is a food website specializing in nutritious and wholesome food for the family. Their product ranges from chicken breasts to organic eggs and other condiments that ensure a delicious meal for you.
As a subsidiary brand of GMG, Farm Fresh focuses on two major features on their website—product and education. The clients needed a platform to educate people on healthy yet tasty eating habits.
The client wanted a content-based website that would also feature their product ranges in category and sub-category-wise. The client provided us with the UI design of the website and we built the site based on the initial design from scratch.
Just like their product that serves nutrition without tasting bland, we had to ensure that the website depicted the message of healthy and fun eating. Thus, we decided to keep the design fun with interactive UX design elements in the website.
Farm Fresh has a section called “Your Food Buddy.” It is a virtual assistant that helps you to select, advise, suggest, and sort meals tailored to your preferences. Once you are done selecting, Food Buddy creates a curated shopping list for its users.
Challenges
From high-quality animation work to meeting a tight deadline, our team had to face quite a few challenges to complete this project.
Farm Fresh lists many organic food items and also provides recipes to try for the users. It’s a content-based website that focuses on healthy eating habits. Although it was a WordPress platform, we faced some challenges during the project execution.
The first difficulty our developers faced was the challenge of time. Unfortunately, we got a short time to deliver a complete project which was a massive challenge. So, we had to put together a solid team of experienced developers who understands how to create a content-based website with interactive UX design elements. We had to work extra hours to make sure that the platform went live after the client’s approval.
The next challenge came with the animation work we had to do for the website. As mentioned before, time was short. However, the client initially requested a lot of animations on the website. Although some of them didn’t make it to the final version, we had to make videos, create sub-categories for products, and separate categories for recipes for the platform. But, thanks to our expert team of developers, we were able to deliver the project even on a short deadline
Technology
It is a completely WordPress-backed website. Here is a list of technologies we have used for this project:
Our tech stack included:
- CMS- WordPress 6
- Web Frontend- HTML, CSS
- Database- MySQL
Our Project Execution Protocol
Sections Introduced to the website:
- Products
- Recipe
- FAQ
- Dynamic Quiz
- Question Answer section on the Food Buddy page
Admin Panel Categories:
- Product Uploading
- Product Management
- Food Buddies
- Quiz Management
- FAQ management
- About Us
- Admin User Management
- Setting Permission Option
- Recipes Management
- Contact Page
- Contact Form Management
Solution
Our website redesign process led to the following results:
- WordPress CMS makes the platform extremely SEO-friendly and flexible. Considering that WordPress is the predominant choice for website development globally, we ensured the site was lightweight and fast.
- As per our client’s requirement of keeping the website lightweight, we chose the WordPress platform with a Linux server. Due to its low infrastructure requirement, Linux shows an exceptional performance rate and freedom of customization.
- The website has product listings, customer data, and other information that needed a robust database. MySQL database will provide the necessary data protection for transactional processing, data support, and customer information.
- As it’s a content-based website, the primary structure and UX designs are built to meet scalability.
- The use of design elements like quirky fonts, videos, quizzes, pictures, and subtle animation gives an interactive quality to the platform.
Testimonials
How our services bring about success
Angeline
You have exceeded expectations by providing great design and layout. All pages are fixed. I am very happy with the outcome. The time of delivery is very much acceptable. Recommended service for those who have patience for good results.
Andrew Naden
From the outset, we have found Brainium’s approach to our work to be of a really high standard. We were apprehensive about entrusting our first website projects to an agency based in India when we are in England. All our contacts would have to be by email and Skype, but this has not been a problem at all. Their response to any issue or query has been second to none. We greatly appreciate the structured approach to carrying out work and the subsequent support. There is no substitute for knowing exactly where you stand in business and Brainium has always been able to give us a framework that we require. Deciding whom to choose as your web development partner can be a little pot luck as few of us understand exactly what is involved but we have no hesitation in recommending Brainium. They have never once let us down. In fact, they have far exceeded our expectations many times.
Russell Goodwin
With you (Brainium), communication has always been very professional and prompt, and all the orders have been delivered on time. You guys provide great service. Keep up the good work!
Daniel Tyzzer
We began working with Brainium around 4 months ago. This is our first time getting a website built and the Team at Brainium made the experience very enjoyable. We are based in Australia so one of our concerns was being able to get in touch with them. But they were always easily contactable. They responded quickly to all of our inquiries. Our site was finished very quickly and they worked very well with our team. We have no problems recommending their services.
