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We Increased Our Client’s Bottom Line by 70% with Their Real Estate App

We Increased Our Client’s Bottom Line by 70% with Their Real Estate App



Our client is a digital real estate brokerage company that offers a personalized, secure and highly cost-effective medium to individuals who are into buying, selling, and renting residential real estate.

They own a mobile and a desktop application which serves as a platform for potential property buyers to search for ongoing new condominium development projects and suites.
It lets them browse and view different details related to the properties, talk to agents via call or chat, add properties to their own list and request to reserve and acquire one or more suites.
The e-commerce website needed to have all the good and relevant features and functions to let the users browse, short-list, and buy products with utmost ease in addition to having an excellent user experience.
They also needed to improve the overall look and feel of the website.


We needed to build two sets of application – a mobile app and a desktop app.

The applications needed to be super fast and smooth with utmost clarity in navigation. Also, it had to be designed in a way so as to accommodate optimum information per screen for a great user experience.
A search and filter functionality to be enabled to let the app users search properties and filter out results on the basis of area, location, price range, etc. Also, the content of the app had to be perfectly balanced within text content and images as it involves users who are actively looking for properties.
An option to let users chat or call up agents using the app had to be enabled.
An admin panel had to be implemented to let the superuser(s) manage all the contents, pages, blog, and products of the e-commerce platform.
There were also multiple on-page issues that needed to be fixed.

Implementation of Plan

After understanding all the specifications & requirements of the client in detail, we categorized the whole design and development process into 4 major tasks:

  • Android Mobile Application Design & Development
  • iOS Mobile Application Design & Development
  • Web Application Design & Development
  • Server Side Application Development
Read more
The Project Screen
This screen shows the list of all the ongoing projects that currently have suite availability. To keep things simple, the projects are shown here in a list format and can be scrolled vertically.
The projects displayed in the list show the following:
  • One or more images of the project (users can swipe left or right to see all the images)
  • One or more videos of the project (shown as an icon which user can click to see the video as an overlay)
  • Price range of properties
  • Address of the project location
  • Name of project’s builder
On the projects screen, the users can click on the name of the project to go to the screen showing the list of all the suites under that project. For each project, we built a project details screen which displays 3 Tabs - Suites, Details and Floor Plans. Suites: It shows the Project Name, Address, Builder’s Name, total number of units (suites) available, and the list of the available suites. Here, we enabled the users to access details like pictures and videos of the suite, agent name and option to chat with the agent, suite price, number of rooms, option to add to ‘My Properties’ list, reserve a suit, etc. We made an automated system wherein a user request when click on ‘See Price’, the price is sent to the user via an SMS and a notification pops up in the app for the same. Details: It shows all details of the project including photos, videos, description, specifications, different models of suit layout, a map showing the location of the project and its neighbourhood, and documents uploaded against the project as marketing documents and legal documents. We integrated Google maps in the application to let users easily pinpoint the location of the property, its proximity to important nearby locations, etc. Floor Plans: It displays the various floor plans added against a project. It shows the floor plan ID, area, number of rooms, type of view, layout, etc. To let users reserve a suite, we created a CTA button - ‘Reserve Now’ at the bottom of the screen. This opens up a short and easy to fill form which the user then fills up to confirm their reservation request.
The Builder Screen
This screen shows up when the user taps on the ‘Builders’ tab. It shows the list of all the builders with ongoing projects. To let the users get more insights about the builders, each builders in the list shows multiple images of the builder’s properties in a slider option and a brief description about the building company. The screen shows the list of projects under the Builder, and is shown in the same way as the Project List screen, with the same content and navigation options. We also built a ‘My Properties’ list screen, which is basically a favorites list for the users wherein they can mark properties as favorites and save them for quick access. This feature helps the agents get some genuine market qualified leads and fulfills one of the main goals of a real estate application. In addition to all these, we placed a ‘Call’ and a ‘Message’ button at the top section of the app to let users ‘one-tap-access’ to get in touch with agents or the help-desk team. In order to enable users chat with agents and support team, we created an inbuilt chat interface within the application. For operating the app with an end to end management, we built a secure super-user admin panel. This panel is designed and customized for the application managers.
It serves as the ‘control centre’ for every aspect of the application, such as:
  • Adding/Deleting/Modifying existing properties and builders.
  • Selecting properties/builders to be featured.
  • Upload, Store & Display marketing and legal documents related to the properties.
  • Managing reservations made by users.
The application was designed and developed to run across many devices and systems. So, we designed the app to run in portrait mode in all Android and iOS devices, and run in Landscape mode in iPad. We used the screen layouts in the landscape mode of iPad for reusing on the desktop application. This helped us steer clear of repetitive work and save some resources. As a project development best practice, we did regular rounds of resting and thorough code reviews at every stage of development. This helped us deliver a clean and flawless mobile and web application to the client. With our on-demand hiring process and commitment to delivery timelines, we helped our client increase their bottom line with the app up to 70 percent.

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