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Higher Web Traffic Generation via Facebook. A Case Study for Vault Active
Higher Web Traffic Generation via Facebook. A Case Study for Vault Active
About Vault Active
Vault Active is an Australian-based fashion and lifestyle brand that sells affordable and sustainably designed athleisure wear for men and women.
The e-commerce store provides an opportunity for local designers to grow their business and meet the desirable style of customers with unique personalities. The shop lives and breathes to instil confidence in consumers while embracing the modern Australian lifestyle.
They also wanted quick loading web pages and a good site structure to improve indexability and SEO rankings.
The Situation
The owner of Vault Active reached out to us as they were displeased with the conversion rate generated from Facebook ads.
They were running a promotional campaign in which Facebook users would register to win a pair of leggings for free. The client could not accumulate the desired conversion rate with the internal team, and the web traffic did not advance as a result.
Our Goals and Objectives
- To improve conversions via Facebook ads
- To generate web traffic from Facebook ads
- To increase the number of participants
Our Strategy
Phase 1:
Having a proven strategy for how images drive more clicks, we focused on an image-based solution. We ran two different ads: one of the ads featured a single image and the other displayed multiple images. Using images is a method to catch potential consumers’ attention quicker as they stop scrolling and look at the offer.
Phase 2:
Then we customised the image depending on ratio and included text to hint at the offer. We also crafted the text in a way that appealed to the target audience. Before implementing this step, we researched the age and interest of potential consumers so that the text could leave a lasting impact. In the end, we placed a call-to-action in order to lead customers to take the right action. We meticulously used Facebook insights to increase click-through-rate so that the ads do not fail. In addition to it, we ensured our client ROI throughout the campaign.
The Result
Testimonials
How our services bring about success
Daniel Wilkerson
It was great working with Brainium! I appreciate all the hard work. Thank you! We hope to continue working with you.
Kanchana Gupta
I am extremely happy with Sandip’s work. He is very proactive and fast in his work. I know that the site got delayed by 2-3 weeks due to me being busy as I was not able to get back to your team fast. Sandip has been very helpful to me and extremely responsive to my requests. I would highly recommend you and your team to my friends who are looking for web works.
Jacinta Sani
We are very happy with the development of the site and all of the menu options. The design is also very good and we can see that a lot of effort was put to meet our design objectives. This is a very good beginning for the start of our new business, thank you!
Daniel Garcia
We began working with Brainium around 4 months ago. This was our first time getting a website built and the Team at Brainium made the experience very enjoyable. We are based in Australia so one of our concerns was being able to get in touch with them. But they were always easily contactable. They responded quickly to all of our inquiries. Our site was finished very quickly and they worked very well with our team. We have no problems recommending their services.
