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Improving Search Engine Visibility for an eCommerce Site That Sells Security Alarms

A Brief Glimpse Into Our Client

Fire Alarm Depot is an eCommerce platform selling online security alarms along with new and refurbished parts. The client wanted us to improve their search engine visibility and website traffic for Google US and Canada.

The eCommerce market in US and Canada is extremely competitive. Fire Alarm Depot wanted to make its online presence felt through organic SEO. They have a wide range of security products like smoke detectors, power supplies, heat detectors, etc., as well as accessories that they sell at a reasonable price. The best thing about the brand is that they are super reliable with their products.

After a quite bit of struggle to improve their website ranking, they contacted us. As one of the most dependable SEO specialists in India, we decided to work on the rankings of keywords to grow their search engine visibility.

Here are the details of some of the specific requirements the client had:

Client’s Requirements:

Improve search engine visibility of the website and overall brand
Increase website traffic
The keywords must rank on the 1st page of Google US & Canada

Industry

Tech Stack

Magento, React Native, HTML5, JavaScript, and JQuery

Country

Canada

The Challenges We Faced Along the Way

One of the most challenging aspects of an eCommerce brand in the US and Canada is to increase search engine visibility with organic marketing only. The competition is stiff with a lot of established players in the foreground.

As we mentioned before, a major challenge of an eCommerce brand without any promotional activity was the lack of visibility. We had to execute everything from scratch.
The eCommerce market for security alarms in US and Canada is highly competitive. There are established players in the market which creates an issue with brand awareness for a new company.
Another major issue is with niche products in those geographical regions. Most people prefer to buy security alarms from marketplaces, like Amazon. Thus, getting potential customers to trust a newly launched brand and visit its website to buy products was a huge challenge.
User experience and information for these kinds of brands also matter to get customers. The lack of content on the website also posed a hindrance to website traffic and potential leads.

Our Objectives for This Project

In light of the challenges faced by Fire Alarm Depot in the highly competitive eCommerce market for security alarms in the US and Canada, our team set out with clear, measurable objectives to improve the brand's search engine visibility, increase website traffic, and ultimately drive business growth. The primary goals we aimed to achieve were:

Increase Search Engine Visibility
Our first priority was to bring Fire Alarm Depot’s target keywords to the 1st page of Google search results for both the US and Canadian markets. This was crucial to improving brand visibility and attracting organic traffic.

Drive More Website Traffic
We needed to increase the website’s organic traffic, as it was one of the main ways to generate potential leads for Fire Alarm Depot, especially since the brand was not previously investing in promotional activities.

Achieve ROI Through SEO
We aimed to enhance Fire Alarm Depot's return on investment (ROI) by leveraging SEO strategies that would lead to higher conversion rates, bringing in more revenue for the business.

Develop Brand Awareness
As a relatively new player in a competitive market, creating brand awareness was a significant objective. We wanted to establish Fire Alarm Depot as a trusted brand within the security alarm niche.

Increase Customer Trust & Satisfaction
By providing informative content and optimizing the user experience on the website, our objective was also to build customer trust and satisfaction, which would help increase return customers and enhance brand loyalty.

Our Strategy for This Project

With these specific goals in mind, we started to plan a clear roadmap for the brand. The company didn’t invest in any promotional work before January 2022. So, our primary objective was to create the maximum brand awareness for the company.

Fire Alarm Depot has a good collection of security alarms. So, we came up with SEO strategies that focused on URL optimization along with product and collection page optimization. Simultaneously, we started working on meta tag optimization, navigation, alt tag optimization, etc.

Our team continuously worked on the SEO navigation of the website to increase conversions and improve customer satisfaction.

To improve search engine visibility with increased website traffic, we created a detailed plan for web content optimization. This included working on the main website content and adding informative blogs. Traffic on eCommerce websites depends a lot on the amount and quality of content your website carry.

For niche products like security alarms, a lot of consumers don’t know how to use the products, how to attach the parts, or why the products are essential in the first place. Hence, we started a separate section on the website to create informative keyword-centric blogs to help create awareness and trust among customers. This effective SEO strategy helped with direct website visibility, making it easier for potential customers to find the platform.

Results

Our solutions to the challenges gave the following results to the brand:

Improved Rankings

From no search engine visibility, we were successful in grabbing the topmost position of the keywords. By the 15th month, more than 10 out of 14 keywords were ranking on the 1st page of Google US and Canada.

Increase in ROI

Due to our effective SEO, our team overcame the challenge and built a strong online presence for Fire Alarm Depot, resulting in a 4500% ROI increase from 2021 to 2022.

Boosted Website Traffic

The website traffic boosted by 471% in 2022 compared to 2021.

Enhanced Customer Satisfaction

Not only this, our strategic SEO efforts improved customer satisfaction which improved the customer return rate to 18.97% - a significantly satisfactory number in such a niche market.

Fulfilling Client Needs One Step At A Time

Our targeted SEO strategy for Fire Alarm Depot not only improved their search engine visibility but also led to exceptional results in terms of both traffic and ROI. By optimizing key aspects of the website, such as URL structure, meta tags, alt tags, and content, we were able to bring over 10 out of 14 keywords to the first page of Google for US and Canadian searches within 15 months. This boosted the brand’s visibility in a market dominated by established players.

Join Hands With Us

Hear From Our Client Their Experience Partnering With Us

It has been a great pleasure working with Brainium on this project. We were thrilled to have such an amazing team that knows how to get the job done fast. We would like to extend our thanks to the project manager who made it possible for us to achieve our target on time