How to Redesign Website For Better ROI in 2021 And Beyond!

Website Redesign and Refresh for better ROI - Brainium
Design / Digital Marketing / Web Development

How to Redesign Website For Better ROI in 2021 And Beyond!

Most of us were taught as kids not to judge a book by its cover, but when it comes to your website, both appearance and performance are important, and it should be updated on a regular basis.

If you are skeptical about plunging into redesigning your website, here are some statistics that may encourage you to do so:

  • University Commons increased conversions by 90% because of strategic web design and digital marketing focused on driving leads.
  • In a year-over-year comparison, Shini USA experienced a 129 percent increase in monthly leads after implementing design for conversion adjustments to their website.
  • Monthly leads for TYKMA Electrox increased by 314 percent after a website redesign and SEO campaign.

What is Website Redesign?

The goal of redesign of a website is to modernize, improve, or change anything that currently exists by ensuring that the criteria are followed appropriately.

Redesigning your business website entails more than simply updating the colors, menus, buttons, and forms. Businesses that begin the process of website redesign, on the other hand, usually have a set of goals in mind, which include:

  • Designing a better UI (User Interface)
  • Improved online visibility
  • An improved user experience
  • Increased conversion rate

Your website acts as a catalyst to judge your entire business. A badly designed website may have a significant negative influence on a business’s trustworthiness. A well-designed website, on the other hand, aids in the expansion of a company’s impact and the generation of leads.

Redesign or Refresh: What You Need?

The numbers of modifications you make during the process, as well as how far-reaching they are, determine whether what you’re doing counts as a redesign or refresh:

A redesign usually entails considerable changes to a website’s coding and aesthetic presentation. For instance, a new visual identity and branding is introduced, pages are redesigned UX-wise to accommodate new modules and functionality, the information architecture is changed, and a new CMS (content management system) is implemented—and all of this happens at the same time.

A refresh occurs when the website’s essential structure and functions are substantially unchanged and only small modifications are made. For example, a new color palette and typography are introduced to the site’s look and feel, or modest UX modifications are introduced to particular page designs.

Although a redesign and a refresh differ in terms of how resource-intensive they are, they both have one thing in common that they will have a big influence on your consumers and their experience with your website. At the end of the day, it doesn’t matter if you call what you’re doing a ‘redesign’ or ‘refresh.’ What matters the most is how you execute it.

How Do You Know if Your Website Needs a Redesign?

A website’s typical lifespan is 1.5 to 2.5 years, according to Business 2 Community. This is the typical period of time that a redesign will seem “fresh” and competitive since design trends change as technology develops. However, that time limit is merely a guideline. You’ll need to figure out what works best for your company.

Before you avail web designing services from a dedicated web designing company, you should know if your website needs to be redesigned or refreshed.

The following factors will determine if your website needs a redesign:

  • You need a redesign of your website as soon as your brand or goal changes.
  • Your website redesign depends on the budget that you have allotted for the same.
  • Your website deserves a redesign as soon as it loses its functionality and the navigation becomes slow.
  • If your website fails to drive a reasonable amount of traffic, you need to redesign your website.
  • As soon as the industry introduces some changes, your website needs a redesign so that it does not lose the organic traffic.

Let’s have a look at the factors that will determine the need to refresh your website:

  • Your website looks unattractive.
  • You’re not getting conversions as you expected.
  • Your website appears to be out of trend and seems uninteresting as compared to that of your competitor’s.
  • Your mode of communication is outdated.
  • You’re not receiving effective leads.
  • Your bounce rate is too high.

Redesigning or refreshing, whatever you need for your business website you need a dedicated and reliable web design and development team who are well experienced and highly skilled to understand your website properly before making any changes. As one of India’s top web designing service providers, Brainium has a dedicated team of experts who can work on your requirements perfectly.

How to Redesign a Website without losing SEO?

Improving your website’s stats also requires getting noticed online. How can you boost new leads, reconversions, or sales if no one can locate and visit your site? Here are some of the most powerful tips on how to redesign your website without losing the SEO:

  • Make a Back-Up of Your Website: It’s usually a good idea to make a backup of your present website before starting a site redesign as a precaution. Your theme files, plugins, and database should all be backed up. That way, if things go wrong, you may go back to the prior version of the website.
  • Create a “Site Under Maintenance” Page: When visitors visit your website, you don’t want them to encounter a broken page or broken links. As a result, it’s preferable if you enable maintenance mode for as long as you need to make the necessary modifications to your page’s content.
  • Check Your Current SEO Standings: After you’ve set up your maintenance page, you should collect your website’s SEO data before making any changes to the design. This will allow you to compare the performance of your site after you’ve made your adjustments. Go to your Google Analytics tracking tool and export a list of your most popular blog articles and pages.
  • Keep the Same Content and Structure: It’s essential to think about the content and structure of your website. Simply said, while updating your design, you should keep the content of your web pages as unaltered as possible. The hierarchy of your site pages and the URL structure are referred to as your site structure. As a result, you should neither add nor delete any pages from your website nor should you alter the URLs.
  • Do SEO On-Page Optimization of Your Content: You’ll need to undertake the SEO on-page analysis of your content now that your design modifications are in place. While developing your website, try to maintain the title, headers, meta-descriptions, and content body the same as the previous one.

Read to know more:

Design or Content? Which One Should You Have First?

How to Approach Website Redesign?

For today’s digital marketing agencies, testing and a proven methodology to perform testing for design modifications are essential. Without it, the danger of making significant website modifications is just too big. This kind of website redevelopment is referred to as “Evolutionary Site Redesign” (ESR). The fact is that most businesses are at risk from a radical, “revolutionary” redesign.

It’s not that a redesign isn’t required. However, a less hazardous strategy is better to test with gradual and frequently spectacular changes. Compared to the traditional procedure, this ESR technique provides a superior visitor experience and outcomes.

Following are the reasons why ESR technique should be adopted:

  • You receive a fresh “look and feel” for your site as well as a boost in conversion rates.
  • You keep your team focused on key business metrics rather than “aesthetic” changes.
  • In between redesigns, your website’s results never face lag.
  • You don’t have to worry about the dangers of a “revolutionary” site redesign.

We have dedicated team of SEO specialists who follow the SEO best practices for optimizing your website and ensure you do not lose your SEO even after redesigning your website. As a top web designing solutions provider in India, Brainium never lets their clients down as we believe that our client’s success is our own success.

Before you go to redesign your existing website, checkout the latest website design trends 2021 onwards:

What Is the Website ROI?

The return on investment (ROI) is a measure of a company’s efficiency. In other words, ROI expresses how much you can obtain for the money you put in. When it comes to web development, investment charges always refer to the money you pay to rebuild your website. Because the pricing is determined by the service provider you select, it may vary greatly.

There are a number of typical metrics for calculating website ROI and determining if a website makeover is worthwhile:

  • Traffic: The overall number of visitors to a website is probably equally significant for all website proprietors. And it’s critical to maintain track of both new and returning visitors, since a drop in traffic or a low level of traffic is a sure indicator that your website needs to be updated.
  • Conversion Rate: Out of the overall number of visits, this is the proportion of visitors who did the actions you wanted them to perform. Purchasing a product, subscribing to a newsletter, filling out an online contact form, and so on are examples of such acts. The greater your conversion rate, the better.
  • Bounce Rate: The bounce rate, unlike the preceding signal, should be as low as feasible; otherwise, you have a problem. The bounce rate is the percentage of website visitors that leave after seeing only one page and without taking any action.
  • Website Lifespan: This is the amount of time that your website produces the required outcomes before it has to be updated. It should last at least five years. The typical lifetime, on the other hand, is about three years.

Of course, everything is contingent on your objectives and expectations. Different figures would be more or less important to you in each of the scenarios outlined above. However, if you want to see the whole picture, visit the link below to

know more:

Why You Must Choose Functionality over Design While Creating a Website?

How to Redesign Websites for Better ROI?

Let’s look at some of the best practices for effectively building an appealing website design for your audience:

  • Include significant visual elements and features: The value of eye-catching aesthetic components cannot be overstated. Images, pictures, and videos generate a stronger response than simple text.
  • Use contrasting colors: Use contrasting colors if you want your website redesign to stand out. Highlight the key areas of your website you want visitors to notice with a color that isn’t found elsewhere on the page.
  • If you haven’t already, start a blog: Content marketing isn’t only effective; it’s one of the most efficient methods to get people to visit your website. A blog is one of the simplest and least expensive ways to share information and increase awareness of your Brand. To attract search traffic and social shares, write about topics that help address issues on a regular basis.
  • Create new landing pages with the goal of converting visitors: Consider building new landing pages as part of your website redesign. Each page should be focused on converting visitors to a certain offer. Run website optimization reports after the change to keep an eye on user behavior. You may alter your design based on how the pages perform if you have data from reports on your visitors’ activity on each page.
  • Optimize the entire website for SEO: Make sure consumers can find your content through organic search on anything from your landing pages to your blog. To help Google understand the objective of your content, use relevant keywords, provide alternate language to your pictures, build unique Meta descriptions, and compose long-form content.
  • Consider making your website voice search friendly: Take a look at how people use their smartphones. They’d rather tell their phones what to look for than write a query if they’re on the go. Optimize your website for voice search to make it easier for users to discover you. Consider ranking for words like “near me,” “nearby,” and “closest” if you operate a local company.
  • Make sure that all of your pages are mobile-friendly: It takes little effort to convert your website to a mobile-first machine, but it pays off nicely. You can’t afford to overlook smaller gadgets now as more people seek information on mobile devices than on laptops and desktops. Your website should appear great on any device. Both responsive design and Accelerated Mobile Pages (AMP) can help your visitors have a better mobile experience.


You are mistaken if you believe your task will be finished after the redesign is complete. Customer preferences, as well as browser technology, design practices, and accessibility requirements, are always changing. With shifting trends, you must keep track of what your clients want and need. After all, it’s for them that you’re creating the website.

Comment (1)

  1. Dai Software

    Thanks for sharing such an amazing article, really informative.

    June 15, 2021 at 11:29 am

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