Consumers go through numerous phases between initially visiting your website and completing a purchase. A consumer digitally connects with your brand at multiple crucial points before finally deciding to make a purchase. It is this time of the customer’s visit on the website that businesses need to consider and give importance to. To economically benefit from these visits, a business organization needs to make the consumer feel good during his initial visits to the website.

Delivering a smooth customer journey demands a systematic strategy as well as the capacity to adjust the experience to the changing behavior of each and every one of your website users at every touchpoint. This is where customized website development comes in, allowing you to respond to changes in behavior and deliver a customized experience.

However, before delving deeper, let’s first have the idea about e-commerce personalization.

What is e-commerce personalization?

An effective ecommerce marketing plan requires personalization. What we’re talking about is the skill of professional website development to customize a shopping experience for each customer depending on their preferences and the information they’ve supplied. The more customized you are, the more people will engage with your company, and the more they engage with your company, the more data you will have to customize. An engaging experience with your consumers boosts their happiness and helps you achieve your goals.

Personalization initiatives can result in a 20% improvement in customer satisfaction and a 10-15% boost in sales conversion. Furthermore, by providing highly relevant information, you may save time and money on marketing strategies that customers are not interested in.

How to Personalize Your Customer’s E-Commerce Platform?

Let’s look at the methods through which you can build a personalized customer journey for your consumers:

1. Create Personalized Homepages: Existing users will benefit from this sort of customization. When a customer logs into their account, you’ll be able to send them welcome pages with offers and goods that are most likely to pique their interest. Time-sensitive specials or suggestions based on prior purchases may be among the options on their customized homepages. These can inspire clients to go through your ecommerce sales funnel, which depicts the steps a person takes to transition from being a potential customer to being a committed customer.
   
2. Display Recently Viewed Items: Users may return to your ecommerce site several times before adding products to their shopping carts. Allowing them to see items they’ve previously clicked on gives them that extra push to continue their search. You may take it a step further by creating special offers for these recently viewed items. Alternatively, if you provide free delivery, customers may be more inclined to add more products to their carts. Making the offer time-sensitive may also be a smart way to generate a feeling of urgency. Items that have been recently seen can be found on the homepage or on a landing page linked from a marketing email. They may also be seen at the bottom of all of your ecommerce store’s pages. Customers may keep track of all the things that piqued their attention enough to click on.
   
3. Cater Your Offerings to Location: Consider customizing your ecommerce feeds based on geography if you have a broad reach or an international market. Many corporate ecommerce systems are adaptable to your company’s unique requirements and can manage a greater volume of customers. Personalization can also be targeted by area. If you own an online garments business you’ll have various products depending on the season. Catering to climates and regional dress patterns can boost the effectiveness of your advertisements.
   
4. Develop Special Campaigns Based on Your Behavior: We cannot provide similar products to our consumers when their requirements are different. This sort of customization necessitates the gathering of information about how visitors interact with your site. You may then use behavioral segmentation to build unique campaigns for particular segments within your client base based on that data. This technique may be used to target both existing and new consumers.
   
5. Personalize Your Emails: There are currently 3.9 billion daily email users across the globe and businesses have a great chance to engage with their customers as a result of this through email. You may utilize a customer’s behavioral data to send those offers and information tailored to their interests if they have opted in for marketing emails. They’ll be far more inclined to click on your links as a result. Just remember to personalize your subject lines as well as you need to persuade them to open the email first. All sorts of ecommerce firms benefit from sending these types of emails.
   
6. Make Product Recommendations: According to a survey by Barilliance, product recommendations account for 31% of ecommerce site earnings. As a result, its cost-benefit potential for your organization is unavoidable. If your online business offers a large number of products, a consumer may become disinterested before discovering the product they want. Within your website, personalized recommendations serve as a guide for your clients. These tailored recommendations might be based on abandoned carts or pages viewed by the user. The more information you have about a person, the better suggestions you can make.
   
7. Delight Your Customers: Organizations that recognize the value of client retention strive hard to deliver a smooth customer experience to their current customers. The following are some customer pleasing concepts for an e-commerce store:
   
   • After consumers purchase items, send them an email with a reward or loyalty point that may be used later.
     
   • After you’ve finished purchasing, send thank you emails. Depending on the number of your clients, sending a handwritten thank-you gift card is an even better option.
     
   • Implement a referral program that rewards both existing consumers and new clients.
     
   • Send complimentary presents with orders to your most loyal customers.
     
8. Up Your Social Media Game: Brands may use social media to express their distinct brand value. If you don’t have the budget for a professional social media expert right now, set aside a certain amount of time each day to reply to social media questions about your online platform. Make sure to respond to each question and assess if the response was good or negative on social media platforms such as Facebook, Twitter, and Instagram. Nothing like it if you have the budget to hire a professional social media expert or outsource this service from a reputed digital marketing company.
   
9. Follow An Impactful Content Strategy: The goal of content marketing is to assist your customers in resolving their most pressing issues. Blogs, articles, advice, interviews, videos, and infographics on the items you offer may all be included. Always keep a content calendar handy for the purpose. The best way to do content marketing is to outsource an expert content marketer.
   
10. Deliver Omnichannel Customer Experience: Your consumers can be found on the internet in a variety of ways. Conversions may be substantially improved with omnichannel marketing. Make sure your website has all of the required contact information, such as email addresses and phone numbers.
    
    Activate the live chat option into your website to allow you to connect with consumers in real time. Chatbots have made it simpler for customer support departments to be available 24 hours a day, seven days a week and to automate replies to commonly requested queries. For the best result, hire a professional chatbot developer from a reputed software development company like Brainium as we have delivered more than 500 applications to above 2000 clients.

Read to know more:

How is AI Helping E-commerce Businesses Improve UX & Get More Sales?

Conclusion:

Every organization’s product features and pricing have been saturated by extreme competition. Customers are no longer satisfied merely with a high-quality product offering. To stay ahead in the market, you’ll need a one-of-a-kind service that sets you apart from the competition. Providing a fantastic customer experience through your eCommerce business and other channels is a proven method to do so. Do not hesitate to hire e-commerce website developers if required. This will, anyway, benefit your business.