4 CTA Hacks You Must Know To Boost the Rate of Clicks and Conversion
When your potential consumers are coming to your website and getting all the information they need about your products and services, they look for a direction. This direction cannot be a vague reference to what a consumer should do. It should be demanding the action from the consumer. This specific kind of direction is called CTA or Call-To-Action. Adding a button or directly providing the contact information or blatantly telling people to engage, all of these can work as really effective CTA. And if you are wondering, what purpose does CTA serve, then here is the answer. It increases the number of clicks and contributes to the increased chances of conversion.
So, if you are looking for the ways to get more clicks, then there are a few hacks that you can include in your strategies. Undoubtedly, these hacks will boost your growth and chances of conversion. Are you thinking of which hacks I am talking about? Then, take a look at the following points to know more.
Present a clear and concise message with your CTA. Don’t use mechanical instructions like “Submit” “Download” “Know More.” Instead, tell the consumers what benefits he or she can get. Suppose you are offering a new design of clothes and promoting it with your blog. You can add a line like “Get My New Designs Now” with the right link that will lead the consumer to the relevant page.
Set your priorities first while designing the page. When your consumers are landing on your page, they might engage in email marketing or shopping options. But when you are providing them with a prominent Call-To-Action button, make it a priority on the page. This priority doesn’t refer to the position of it but the visibility. Place the button prominently so that the user can easily see the button when they are visiting the page.
Position, Color, and Size
When you are designing the CTA button, take special care for the position, colour, and size of it. These factors will determine the visibility and effect of the button. When your users are visiting the page, they would not want to scroll down a lot. So, make sure that the button remains above the fold of the long webpage.
Of course, your page has a definite colour scheme. And obviously, you want to use the similar shades for the button too. But to engage more users with the button, you must make the colour easily noticeable. If the button goes unnoticed, be rest assured, you are missing the valuable chances of clicks turning into conversion.
The relatively smaller button will escape the notice of users. But placing a big glaring button can create a visual obstruction. Rather opt for a visible button that not only becomes prominent on the desktop screen but can also be navigated easily from Smartphone.
Since in the previous points we have talked about links and buttons, by now you are probably thinking which one will be more effective for your website. To be honest, that depends on the industry or the website itself. However, buttons are more demanding than the links. When on one hand, the link gives you a choice of clicking on it or not, the button gives you the command of clicking on it. Hence, the button will be more effective in terms of increasing the chances of conversion.
So, now as you know about these four hacks, what are you waiting for? Call us now at 713-489-0845 (USA, CA) | (02)-9191-2621 (AUS) | (0)-203-514-2412 (UK) and let’s work together towards greater success.