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Increased Number of App Installations via Google Ads: A Case Study for i’llTip
Increased Number of App Installations via Google Ads: A Case Study for i’llTip
About i’llTip
i’llTip is a social media-based platform for freelancers who want to monetise their skills and clients who want to hire freelancers for their projects.
It is a local app that aims to bridge the gap between service seekers and providers. Users can also find volunteers for philanthropic causes for the welfare of the community.
The Situation
What Client Needed?
The client reached out to us for running a Google Ads campaign. He targeted Android users residing in Omaha, Nebraska.
Our Goals & Objectives
- To improve the number of app installations via Google Ads Universal App Campaigns
Our Strategy
- Phase 1: We analyzed the demographics and set the target audience.
- Phase 2: We created texts, images and videos to entice potential users.
- Phase 3: We initiated the campaign with $4 for Omaha.
- Phase 4: We invested another $4-budget for nearby areas of Omaha (within +50 miles radius).
- Phase 5: We set up conversion measurement via Google Firebase.
The Result
Testimonials
How our services bring about success
Angeline
You have exceeded expectations by providing great design and layout. All pages are fixed. I am very happy with the outcome. The time of delivery is very much acceptable. Recommended service for those who have patience for good results.
Robbie Cuthbertson
Found working with your team very well coordinated. All the work was done in a timely fashion and completed to our satisfaction. We would recommend Brainium to other companies requiring website design.
Fabricio Salpersan
Good Job professional Company. Very satisfied with the services provided by the team at Brainium.
Stephanie Clark
Pleasure to work with! I would highly recommend Brainium. They have kept me informed and up to date. Very nice and easy to work with while getting the job done right!
