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Digital Marketing Executive

Job Description

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
Launch optimized online adverts through Google AdWords, Facebook, etc., to increase company and brand awareness
Proofread and edit guest blogs, articles, PR, etc before publication
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update websites
Collaborate with designers to improve user experience
Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Webtrends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors


Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Webtrends, etc.)
Experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills

Experience & Qualification

Minimum 2 years of experience as a Digital Marketing Executive
Post-Graduation/Graduation in Marketing or any other technical field

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