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How we helped a new site reach Google’s first page?

How we helped a new site reach Google’s first page?

case-07

Overview

Sarah Pukin is a passionate and proficient photographer based out of Calgary, Canada. She is a wedding photographer and owns a Boudoir studio for women where she does photo sessions on various themes.

She wanted to improve the visibility of the website on the search engines and get more traffic into her website. She wanted her photography website to rank on the first page of Google.ca and Google.com.

Challenges

Since this was a brand new site with no promotional work done previously

Since this was a brand new site with no promotional work done previously, we took good care to come up with promotional work strategies and work accordingly, so that; her business gets more awareness. We went on to the topmost ranking position of the keywords, which previously had no rank in the search engine!

Here is a glimpse of the baseline ranking report that we shared with the client initially:
The complete off page/promotional work was our responsibility and the improvement was to be shown on a month-on-month basis.
So here's how we planned out our overall solution strategy:
Phase 1 –
On page was already done from the client's side.A complete website analysis was done from our end. While doing the website analysis, we found out some important on page aspects that were not touched by the client, so we suggested the changes that needed to be made to the client and she made the necessary changes from her end.
Phase 2 -
Build Quality plus Authoritative Back links to the Website.
Here’s the list of the current keyword rankings.
Initially, all the keywords were in the position '0' and the client also had budget constraints. So, we kept these points in mind while preparing our strategy.Within 1 year’s time all the keywords were in the top 3 positions. The client’s requirement was “Keywords should rank on the 1st Page of Google.com and Google.ca” and we were happy to achieve the primary objectives and goals within 1 year frame.
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