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How we drove our client to Page 1 on Google?

How we drove our client to Page 1 on Google?

case-09 (2)

Overview

Today’s Driver is a Driving School situated in Toronto, Downtown and East York. Their basic business idea centers on serving communities of the Downtown Toronto, East York, North York and other parts of the GTA.

They wanted us to enhance their website visibility on search engines and increase the amount of incoming user traffic into the website. They also needed to improve the overall look and feel of the website.

Challenges

This was a brand new website with no Search Engine Optimization (SEO) efforts done previously.

This was a brand new website with no Search Engine Optimization (SEO) efforts done previously. Our Time Frame was limited primarily because the Client was new to this SEO segment and improvement was to be shown on a month-on-month basis.
Also, the website’s look and feel needed to be improved within the limited time period in order to enhance the user experience for the incoming site traffic.

Implementation of Plan

We took a good care to first complete the On-Page work and then take care of the initial branding. Once that was taken care of, we moved on to the Off-Page work.
So here's how we planned out our overall Strategy:
Phase 1 - Develop and Improve the On-Page Elements.
Phase 2 - Build Brand Authority.
Phase 3 - Build Quality plus Authoritative back links to the Website.
We started working on the website from March, 2014. As you can see in the above screenshot we first worked on the On-Page SEO[1st Phase]. After seeing some movement we went for slow brand building[2nd Phase]. The Results started coming in as soon as we hit the [3rd Phase] where we started building high quality authoritative back links.
Screenshot where we have shown a set of 10 Keywords – Ranking Report displaying the before and after situation:
The keywords highlighted in Blue were the Primary Keywords on which we gave more emphasis and the remaining ones were chosen to be Secondary Keywords. The bold keywords were the Primary Keywords on which we gave more emphasis and the remaining ones were chosen to be Secondary Keywords. Finally in the Month of July, 2014 nearly most of our Keywords had hit the 1st page of Google.ca while one or two showed signs of good improvement but in due time will be hitting our targets. The Client was given a time target of 6-8 months but we were happy to achieve our primary objectives and goals within the 3-4 months time frame in addition to cutting down their costs on the project by almost 50%.
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