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Addressing Multiple Language
Translation & Currency Conversion Challenges for a Food Delivery App

A Brief Glimpse Into Our Client

Go Food is a food delivery app, which mainly operates in Ghana, Germany, and the United Kingdom and its position within the industry is a start-up beginner. The client wanted us to address multiple language translation and currency conversion issues.

Considering multi-regional operations, the client encountered significant hurdles due to its diverse user base speaking multiple languages and using different currencies. The need for efficient language translation and currency conversion solutions became imperative for its growth and user satisfaction. Go Food approached us to resolve these challenges. The project timeline was approximately one month for solution exploration and implementation, with India serving as a testing ground.

Industry

Food & Beverages

Tech Stack

Node.js, Native Android with Kotlin

Country

United Kingdom

The Challenges We Faced Along the Way

Go Food, as a multi-national food delivery platform, encountered significant challenges due to its diverse user base, speaking different languages and using various currencies. The two main challenges we had to address were language translation and currency conversion, both of which are crucial for providing a seamless user experience across multiple regions.

Language Translation
Go Food needed to cater to a multilingual audience spanning Ghana, Germany, and the United Kingdom. Ensuring that all content, including food items, descriptions, user instructions, and customer support, could be accurately and efficiently translated into the preferred languages of each region was a massive challenge. The translations had to be consistent and contextually appropriate to avoid confusion and ensure a smooth user experience.

Currency Conversion
The app had to process transactions in different currencies based on the user's location. The complexity arose from the need to display real-time prices in the local currency, while also ensuring that the backend accurately handled currency conversions during transactions. Without accurate and up-to-date currency exchange rates, there would be discrepancies in prices, potentially leading to confusion and mistrust among users.

Our Primary Approach for This Project

We adopted a comprehensive strategy to tackle the challenges:

Collaboration: We worked closely with Go Food to understand their specific language and currency requirements.
Thorough Analysis: We did a detailed analysis of the existing app to identify all areas requiring translation and currency conversion.
Technology Integration: We integrated third-party APIs for both language translation and currency conversion to leverage existing solutions and ensure efficiency.
Continuous Monitoring: We implemented a system to monitor and update currency exchange rates regularly to maintain accuracy.
Testing: We undertook rigorous testing of the implemented solutions to ensure seamless functionality across different languages and currencies.
Language Translation: We collected language translation sheets from the client and meticulously compared and updated all app content. The team manually updated the database with translated content to ensure accuracy and consistency across the platform.
Currency Conversion: To tackle currency conversion issues, we integrated a third-party API. This API facilitated real-time currency conversion, updating exchange rates every hour from the backend. This approach ensured that users always saw accurate prices in their local currency.

Our Primary Solution for This Project

We implemented a holistic solution to tackle Go Food’s language translation and currency conversion challenges, ensuring a seamless user experience and facilitating business growth.

For language translation, we meticulously collected and updated language translation sheets provided by Go Food. This involved a thorough comparison and manual updating of all app content in multiple languages within the database. By leveraging this approach, we ensured that users across various regions could access the app in their preferred language, fostering greater engagement and user satisfaction.

To address the complexity of currency conversion, we integrated a third-party API into the app infrastructure. This API facilitated real-time currency conversion, updating exchange rates every hour from the backend.

With this, we enabled the client to display prices accurately in users’ local currencies, minimizing discrepancies and enhancing trust in transactions. Additionally, after implementing the third-party API and resolving all the challenges, we found the application to be stable.

Results

We were uniquely positioned to address this challenge due to our cutting-edge technology, a team of seasoned experts with a record of similar projects, and a collaborative approach that fosters innovation. Our proprietary solutions have been at the forefront of industry advancements, enabling us to deliver unparalleled results.

Enhanced user experience

Users could now access the app in their preferred language, leading to increased engagement and satisfaction.

Improved business operations

Accurate currency conversion streamlined transactions and minimized discrepancies, contributing to smoother operations.

Expanded market reach

With language barriers removed and currency conversions handled seamlessly, Go Food could confidently expand its services to new regions

Fulfilling Client Needs One Step At A Time

Brainium’s expertise transformed the e-commerce marketplace into a scalable, efficient, and customer-centric platform. The solution addressed critical challenges in vendor management, payment processing, and multilingual support, empowering the business to grow and thrive in a competitive market.

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Hear From Our Client Their Experience Partnering With Us

I am very pleased with the service I have received from Brainium. They were very professional and quick to respond (adjusting for time zone differences of course) to any of my queries, or issues that I had with the project. The development team was quick to follow up. They did a great job to ensure that the project was finished to my specifications, satisfaction, and in a timely manner. I’d like to thank the team for their hard work, and I would definitely recommend the services provided by professional web designers to anyone looking for quality web development services.