{"id":6847,"date":"2020-05-14T14:48:21","date_gmt":"2020-05-14T14:48:21","guid":{"rendered":"https:\/\/brainiuminfotech.com\/blog\/?p=5160"},"modified":"2023-06-07T09:53:16","modified_gmt":"2023-06-07T09:53:16","slug":"story-of-tiktok-how-it-took-world-by-storm","status":"publish","type":"post","link":"https:\/\/www.brainiuminfotech.com\/blog\/story-of-tiktok-how-it-took-world-by-storm\/","title":{"rendered":"The Story of TikTok: How It Took the World by a Storm?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The world of social media is really interesting. Just when you think you have seen it all, something new pops up to surprise you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Facebook, Twitter, LinkedIn, and Instagram dominating the social media space, we somehow thought that this is it, this is what social media is all about. But then, something showed up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The youth was expressing a rapidly growing interest in some vines like video sharing apps, and an app called Musical.ly was topping the charts. It was simple yet very engaging. It let the users create and share short lip-sync videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many found it funny, many found it crazy and even sometimes cringeworthy, but one thing was evident, it was hitting all the right notes on all the app stores and was getting more popular day by day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, let us talk about how it all began.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/story-of-tiktok-how-it-took-world-by-storm\/#Birth_Of_Musically\" >Birth Of Musical.ly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/story-of-tiktok-how-it-took-world-by-storm\/#ByteDance_Creates_Tiktok\" >ByteDance Creates Tiktok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/story-of-tiktok-how-it-took-world-by-storm\/#ByteDance_Buys_Musically\" >ByteDance Buys Musical.ly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/story-of-tiktok-how-it-took-world-by-storm\/#Race_Against_The_Social_Media_Giants\" >Race Against The Social Media Giants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/story-of-tiktok-how-it-took-world-by-storm\/#Some_Stats_About_TikTok\" >Some Stats About TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/story-of-tiktok-how-it-took-world-by-storm\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Birth_Of_Musically\"><\/span><strong>Birth Of Musical.ly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Musical.ly was founded in 2014 by two Chinese entrepreneurs named Alex Zhu and Luyu Yang in Shanghai, China.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2020\/05\/musically-1.jpg?fit=780%2C390&amp;ssl=1\" alt=\"The Story of TikTok\" class=\"wp-image-5167\" width=\"512\" height=\"256\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Their first venture was an online learning platform that let users create 3-5 minute videos, but they soon started doubting its viability. Hence, they chose to start off with something that entertains people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The concept was simple, a platform that would make it easy for people to shoot music videos and share with their friends and family in a social network with just a few taps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Musical.ly managed to grab the number one spot in iTunes App charts by mid-2015 surpassing YouTube, Facebook, and Instagram. By the summer of 2016, it had over 90 million registered users, and by the end of May 2017, Musical.ly acquired 200 plus million users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ByteDance_Creates_Tiktok\"><\/span><strong>ByteDance Creates Tiktok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ByteDance is an Internet Technology company headquartered in Beijing, China. It was founded in 2012 by a Chinese internet entrepreneur and a former Microsoft engineer, Zhang Yiming.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i1.wp.com\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2020\/05\/t.jpg?fit=780%2C439&amp;ssl=1\" alt=\"The Story of TikTok\" class=\"wp-image-5165\" width=\"499\" height=\"280\"\/><figcaption>Image Courtesy:  The Information<\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Before TikTok, ByteDance was already well established in the Chinese market with its core product &#8211; Toutiao, a content delivery platform that offered content in many formats, including texts, microblogs, visuals, Q&amp;A posts, etc.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">With Toutiao, Zhang was able to follow the market trends and people\u2019s appetite for entertainment on social media, especially the young population. He decided to <a href=\"https:\/\/www.brainiuminfotech.com\/services\/mobile-development\/mobile-development.php\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"develop an app (opens in a new tab)\">develop an app<\/a> that is interesting and unique for the young netizens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ByteDance introduced a short video shooting and sharing app called Douyin in China in September 2016. The app gained 100 million users within a year, who viewed more than 1 billion videos every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It won\u2019t be incorrect to call it an \u2018overnight success.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In September of 2017, the app was introduced to the world, but with a different name &#8211; TikTok. By 2018, TikTok was already ruling the mobile app market with well over 500 million active users worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ByteDance_Buys_Musically\"><\/span><strong>ByteDance Buys Musical.ly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ByteDance saw Musical.ly\u2019s potential and the opportunity it had to offer, and in November 2017, it reportedly acquired Musical.ly for a whopping 1 billion dollars, making it the company\u2019s biggest-ever acquisition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both the apps were merged and became a single brand &#8211; TikTok. All Musical.ly users became TikTok users. However, Douyin (TikTok\u2019s Chinese version) stayed and operated as a separate app in China.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>As of now, TikTok has been downloaded over 1.5 billion times on Google Play Store and App Store, with over 800 million monthly active users, including celebrities like Ariana Grande, Ed Sheeran, Jessica Alba, Justin Bieber, Katy Perry, Nick Jonas, Will Smith, and many others.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">We can certainly say that all of them are impelled by the tremendous potential of the platform to attract and engage the target audience, and also get more hearts (TikTok&#8217;s currency).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the popularity factor, the app has got immense possibilities in terms of business as well. No wonder why brands like Apple, Sony, The Washington Post, FIFA, etc. are joining in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related:<\/strong> <a href=\"https:\/\/brainiuminfotech.com\/blog\/how-long-does-it-take-to-develop-a-mobile-app\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How long does it take to develop a Mobile App? (opens in a new tab)\">How long does it take to develop a Mobile App?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Race_Against_The_Social_Media_Giants\"><\/span><strong>Race Against The Social Media Giants<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019s continuously rising popularity is surely a great feat, but it in no way lets it steer clear of the highly competitive and demanding nature of the social media industry.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2020\/05\/smg.jpg\" alt=\"The Story of TikTok\" class=\"wp-image-5168\" width=\"519\" height=\"345\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The already established social media companies are way ahead in terms of market influence, business ventures, and revenue generation, and it is insanely difficult to equal them in these areas, let alone surpass them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Due to the nature of TikTok\u2019s target audience, it is not at all easy to achieve big numbers through ads, which means lesser revenue and lesser gas to keep the engine running.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But things are now changing in TikTok\u2019s interest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Stats_About_TikTok\"><\/span><strong>Some Stats About TikTok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>In 2019, TikTok became the most downloaded app on the Apple App Store with more than <strong>33 million downloads<\/strong>, followed by YouTube &amp; Instagram.<\/li><li><strong>More than 40%<\/strong> of the TikTok users are aged between 16 and 24.<\/li><li>It has been downloaded more than <strong>467 million times in India<\/strong>, about one-third of its total downloads globally.<\/li><li>The number of adults in the US using TikTok has grown more than <strong>5.5 times since 2017<\/strong>.<\/li><li>Users spend an average of <strong>52 minutes per day<\/strong> on the TikTok app.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><strong>Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While TikTok may be a newbie in the social media space, it stands as a strong contender when it comes to acquisition and engagement. It has banked upon the decreasing attention span of the netizens, especially teenagers, and has gained an edge in creating videos that could go viral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok has evolved quite a bit since it began. It is far more than just a lip-synching channel for teenagers now. It will be interesting to see how it grows in the future, whether it expands its demographic spectrum and most importantly, how it enhances its revenue potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think? Tell us your thoughts in the comment section below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>References:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\" 10 TikTok Statistics That You Need to Know in 2020 (opens in a new tab)\" href=\"https:\/\/www.oberlo.com\/blog\/tiktok-statistics\" target=\"_blank\">10 TikTok Statistics That You Need to Know in 2020<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of social media is really interesting. Just when you think you have seen it all, something new pops up to surprise you. With Facebook, Twitter, LinkedIn, and Instagram dominating the social media space, we somehow thought that this is it, this is what social media is all about. But then, something showed up. The youth was expressing a rapidly growing interest in some vines like video sharing apps, and an app called Musical.ly was topping the charts. It was simple yet very engaging. It let the users create and share short lip-sync videos. Many found it funny, many found it crazy and even sometimes cringeworthy, but one thing was evident, it was hitting all the right notes on all the app stores and was getting more popular day by day. So, let us talk about how it all began. Birth Of Musical.ly Musical.ly was founded in 2014 by two Chinese entrepreneurs named Alex Zhu and Luyu Yang in Shanghai, China. Their first venture was an online learning platform that let users create 3-5 minute videos, but they soon started doubting its viability. Hence, they chose to start off with something that entertains people. The concept was simple, a platform that would make it easy for people to shoot music videos and share with their friends and family in a social network with just a few taps. Musical.ly managed to grab the number one spot in iTunes App charts by mid-2015 surpassing YouTube, Facebook, and Instagram. By the summer of 2016, it had over 90 million registered users, and by the end of May 2017, Musical.ly acquired 200 plus million users. ByteDance Creates Tiktok ByteDance is an Internet Technology company headquartered in Beijing, China. It was founded in 2012 by a Chinese internet entrepreneur and a former Microsoft engineer, Zhang Yiming. Before TikTok, ByteDance was already well established in the Chinese market with its core product &#8211; Toutiao, a content delivery platform that offered content in many formats, including texts, microblogs, visuals, Q&amp;A posts, etc. With Toutiao, Zhang was able to follow the market trends and people\u2019s appetite for entertainment on social media, especially the young population. He decided to develop an app that is interesting and unique for the young netizens. ByteDance introduced a short video shooting and sharing app called Douyin in China in September 2016. The app gained 100 million users within a year, who viewed more than 1 billion videos every day. It won\u2019t be incorrect to call it an \u2018overnight success.\u2019 In September of 2017, the app was introduced to the world, but with a different name &#8211; TikTok. By 2018, TikTok was already ruling the mobile app market with well over 500 million active users worldwide. ByteDance Buys Musical.ly ByteDance saw Musical.ly\u2019s potential and the opportunity it had to offer, and in November 2017, it reportedly acquired Musical.ly for a whopping 1 billion dollars, making it the company\u2019s biggest-ever acquisition. Both the apps were merged and became a single brand &#8211; TikTok. All Musical.ly users became TikTok users. However, Douyin (TikTok\u2019s Chinese version) stayed and operated as a separate app in China. As of now, TikTok has been downloaded over 1.5 billion times on Google Play Store and App Store, with over 800 million monthly active users, including celebrities like Ariana Grande, Ed Sheeran, Jessica Alba, Justin Bieber, Katy Perry, Nick Jonas, Will Smith, and many others. We can certainly say that all of them are impelled by the tremendous potential of the platform to attract and engage the target audience, and also get more hearts (TikTok&#8217;s currency). In addition to the popularity factor, the app has got immense possibilities in terms of business as well. No wonder why brands like Apple, Sony, The Washington Post, FIFA, etc. are joining in. Related: How long does it take to develop a Mobile App? Race Against The Social Media Giants TikTok\u2019s continuously rising popularity is surely a great feat, but it in no way lets it steer clear of the highly competitive and demanding nature of the social media industry. The already established social media companies are way ahead in terms of market influence, business ventures, and revenue generation, and it is insanely difficult to equal them in these areas, let alone surpass them. Due to the nature of TikTok\u2019s target audience, it is not at all easy to achieve big numbers through ads, which means lesser revenue and lesser gas to keep the engine running. But things are now changing in TikTok\u2019s interest. Some Stats About TikTok In 2019, TikTok became the most downloaded app on the Apple App Store with more than 33 million downloads, followed by YouTube &amp; Instagram. More than 40% of the TikTok users are aged between 16 and 24. It has been downloaded more than 467 million times in India, about one-third of its total downloads globally. The number of adults in the US using TikTok has grown more than 5.5 times since 2017. Users spend an average of 52 minutes per day on the TikTok app. Bottom Line While TikTok may be a newbie in the social media space, it stands as a strong contender when it comes to acquisition and engagement. It has banked upon the decreasing attention span of the netizens, especially teenagers, and has gained an edge in creating videos that could go viral. TikTok has evolved quite a bit since it began. It is far more than just a lip-synching channel for teenagers now. It will be interesting to see how it grows in the future, whether it expands its demographic spectrum and most importantly, how it enhances its revenue potential. What do you think? Tell us your thoughts in the comment section below. References: 10 TikTok Statistics That You Need to Know in 2020<\/p>\n","protected":false},"author":1,"featured_media":5865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[509,510],"tags":[],"class_list":["post-6847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-mobile-app-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Story of TikTok: How It Took the World by a Storm? - Brainium&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Here is the fascinating story of TikTok, how the app that once looked crazy has achieved extraordinary popularity and is ruling all the app stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/story-of-tiktok-how-it-took-world-by-storm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Story of TikTok: How It Took the World by a Storm? 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