{"id":6835,"date":"2019-06-28T12:43:34","date_gmt":"2019-06-28T12:43:34","guid":{"rendered":"https:\/\/brainiuminfotech.com\/blog\/?p=5044"},"modified":"2023-06-07T09:59:27","modified_gmt":"2023-06-07T09:59:27","slug":"app-development-mistakes-you-must-avoid","status":"publish","type":"post","link":"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/","title":{"rendered":"8 App Development Mistakes You Must Avoid"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When mobile apps first made the big splash, there was much hullabaloo about how they were going to change the world of internet usage. In many ways, mobile apps have increased Internet usage manifold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This upsurge usage pattern has made many jump in the mobile app development bandwagon hoping to make the cash registers ringing with a hugely successful app. But if there is one success story, there are also scores of apps that have failed to make a mark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is easier to fail in the mobile app development market than to be successful, which is why you need to be extra careful during the development phase. It definitely isn\u2019t a good feeling to see the app \u2013 the one thing you gave your heart and soul in creating and running \u2013 fail.&nbsp;But the market is such.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a survey conducted by AppsFlyer*, about <strong>28% of apps are uninstalled within the first month of installation<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Another survey conducted by Localytics shows that over 80% of mobile app users stop using an app after three months of installation, without necessarily uninstalling it.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">But on the upside, there is a projection that by 2020, nearly $200 billion revenue would be generated by apps through in-app purchases and ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There isn\u2019t a doubt that there is huge potential in the market, but it is also true that it isn\u2019t easy to break even. It\u2019s important to see the pitfalls and avoid them at all cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we take a look at some of the app development mistakes you should avoid while developing a mobile app.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/#1_Failure_to_Identify_the_Need_of_the_App\" >1. Failure to Identify the Need of the App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/#2_Failing_to_Work_with_the_Right_App_Development_Partner\" >2. Failing to Work with the Right App Development Partner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/#3_Adding_Way_Too_Many_Features_in_the_App\" >3. Adding Way Too Many Features in the App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/#4_Not_Considering_the_Importance_of_MVP\" >4. Not Considering the Importance of MVP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/#5_Considering_Too_Many_Platforms_During_Development_Phase\" >5. Considering Too Many Platforms During Development Phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/#6_Building_a_Poor_UI\" >6. Building a Poor UI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/#7_Not_giving_UAT_its_Due\" >7. Not giving UAT its Due<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/app-development-mistakes-you-must-avoid\/#8_Not_Marketing_the_App_Before_Launching_it\" >8. Not Marketing the App Before Launching it<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Failure_to_Identify_the_Need_of_the_App\"><\/span><strong>1. Failure to Identify the Need of the App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common mistakes is to be unable to identify the need for the app. If you start on the wrong foot, then your app will fail in the long run. You must start by conducting market research so as to understand the needs of your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may have a great idea and people around you may see merit in it, but if your target audience doesn\u2019t identify with the idea then it will be wasting your energy, time, money and effort. You cannot be rigid with your ideas from the beginning and not consider the market demands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Failing_to_Work_with_the_Right_App_Development_Partner\"><\/span><strong>2. Failing to Work with the Right App Development Partner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another pitfall that can work against you is choosing to work with the wrong app development team. Even when you have a sound idea, only a competent team of app developers can bring alive your vision.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/06\/App-Dev-Partner.jpg\" alt=\"app development mistakes\" class=\"wp-image-5047\" width=\"423\" height=\"281\"\/><figcaption>Getting the Right App Development Partner is imperative<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">An app that on the paper looks successful can only become so when the right team is working on developing it. However, this is another common mistake made by many. It is easier to come across unqualified and inexperienced app developers who may promise you the stars but will inadvertently fail. Experience and knowledge are benchmarks of a good team. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, you should check their portfolio, their previous work experience and gather client feedback. You also need to check whether the app development company specializing in the areas you deal with.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Adding_Way_Too_Many_Features_in_the_App\"><\/span><strong>3. Adding Way Too Many Features in the App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is natural to consider user engagement as one of your top priorities but going overboard with the idea can be dangerous. Too many features confuse the user easily, complicates their task and makes using the app a troublesome affair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additional features also make the app heavier. While developing the app, resist the urge to do so rather concentrate on adding useful features that are high on user engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Not_Considering_the_Importance_of_MVP\"><\/span><strong>4. Not Considering the Importance of MVP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MVP or Minimal Viable Product is the basic end-product which has only the necessary features \u2013 nothing more, nothing less. It is always advisable to first start with an MVP in mind so that you do not spend too much money and time.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/06\/MVP.png\" alt=\"app development mistakes\" class=\"wp-image-5048\" width=\"477\" height=\"283\"\/><figcaption> <br> It is always good to start with an MVP in mind to avoid spending too much money and time. <\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">But without an MVP in mind, you will not only go over-budget but also spend endless hours on development, managing overheads, operations, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By launching an MVP you can test your app in the real market among real users and make appropriate and necessary changes as and when needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Considering_Too_Many_Platforms_During_Development_Phase\"><\/span><strong>5. Considering Too Many Platforms During Development Phase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Different app stores have different requirements. It is easy to fall prey and want to score brownie points on all platforms at once. If you are attempting to develop your app for all platforms at one go, you are making a huge mistake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It isn\u2019t easy to meet varying requirements all at the same time. Better advice is to work for one platform as than you can stay determined and focused on the job at hand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Building_a_Poor_UI\"><\/span><strong>6. Building a Poor UI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poor User Interface (UI) never fetches users nor makes an app popular. Unfortunately, that\u2019s one of the first and most common mistakes many app developers and creators make.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/06\/good-ui.png\" alt=\"app development mistakes\" class=\"wp-image-5049\" width=\"506\" height=\"278\"\/><figcaption>High Conversion Rate + Easy to Use = Good UI<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Never start the development without a proper vision on paper in the form of a flowchart. This gives a clear idea as to how your app will look finally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pay attention to the final resolution of your app. It is better to avoid adding intro animations as users tend to hate these things.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Not_giving_UAT_its_Due\"><\/span><strong>7. Not giving UAT its Due<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UAT or User Acceptance Testing is a critical step that determines the success of an app. Unfortunately, just like MVP, UAT is often ignored.&nbsp;But when you release your app either on App Store or Google Play, it first has to be tested on multiple platforms and devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To score successfully on UAT, it is important that you are organized from the beginning. So identifying testing groups and charting a realistic roadmap is essential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Not_Marketing_the_App_Before_Launching_it\"><\/span><strong>8. Not Marketing the App Before Launching it<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your job isn\u2019t over when the app is ready for use. You still should be thinking about marketing. You have to tell users about your app. Even if you have developed a killer app, it can still fail simply because not enough users know about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related: <\/strong><a rel=\"noreferrer noopener\" aria-label=\"5 Important Steps You Must Follow to Develop a Successful Mobile App (opens in a new tab)\" href=\"https:\/\/brainiuminfotech.com\/blog\/5-important-steps-must-follow-develop-successful-mobile-app\/\" target=\"_blank\"><strong>5 Important Steps You Must Follow to Develop a Successful Mobile App<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often many forget that it is a competitive market and they need to have a marketing plan in place to be able to make a mark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">App development is exciting but only when done rightly. It is easy to fail but with perseverance and determination, you can make an app that is liked by one and all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sources: *Survey conducted by <\/em><a rel=\"noreferrer noopener\" aria-label=\"AppsFlyer (opens in a new tab)\" href=\"https:\/\/www.appsflyer.com\/blog\/new-data-shows-uninstalls-remain-significant-pain-apps\/\" target=\"_blank\"><em>AppsFlyer<\/em><\/a><em>,&nbsp;Localytics<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When mobile apps first made the big splash, there was much hullabaloo about how they were going to change the world of internet usage. In many ways, mobile apps have increased Internet usage manifold. This upsurge usage pattern has made many jump in the mobile app development bandwagon hoping to make the cash registers ringing with a hugely successful app. But if there is one success story, there are also scores of apps that have failed to make a mark. It is easier to fail in the mobile app development market than to be successful, which is why you need to be extra careful during the development phase. It definitely isn\u2019t a good feeling to see the app \u2013 the one thing you gave your heart and soul in creating and running \u2013 fail.&nbsp;But the market is such. According to a survey conducted by AppsFlyer*, about 28% of apps are uninstalled within the first month of installation. Another survey conducted by Localytics shows that over 80% of mobile app users stop using an app after three months of installation, without necessarily uninstalling it. But on the upside, there is a projection that by 2020, nearly $200 billion revenue would be generated by apps through in-app purchases and ads. There isn\u2019t a doubt that there is huge potential in the market, but it is also true that it isn\u2019t easy to break even. It\u2019s important to see the pitfalls and avoid them at all cost. In this article, we take a look at some of the app development mistakes you should avoid while developing a mobile app. 1. Failure to Identify the Need of the App One of the most common mistakes is to be unable to identify the need for the app. If you start on the wrong foot, then your app will fail in the long run. You must start by conducting market research so as to understand the needs of your audience. You may have a great idea and people around you may see merit in it, but if your target audience doesn\u2019t identify with the idea then it will be wasting your energy, time, money and effort. You cannot be rigid with your ideas from the beginning and not consider the market demands. 2. Failing to Work with the Right App Development Partner Another pitfall that can work against you is choosing to work with the wrong app development team. Even when you have a sound idea, only a competent team of app developers can bring alive your vision. An app that on the paper looks successful can only become so when the right team is working on developing it. However, this is another common mistake made by many. It is easier to come across unqualified and inexperienced app developers who may promise you the stars but will inadvertently fail. Experience and knowledge are benchmarks of a good team. Ideally, you should check their portfolio, their previous work experience and gather client feedback. You also need to check whether the app development company specializing in the areas you deal with. 3. Adding Way Too Many Features in the App It is natural to consider user engagement as one of your top priorities but going overboard with the idea can be dangerous. Too many features confuse the user easily, complicates their task and makes using the app a troublesome affair. Additional features also make the app heavier. While developing the app, resist the urge to do so rather concentrate on adding useful features that are high on user engagement. 4. Not Considering the Importance of MVP MVP or Minimal Viable Product is the basic end-product which has only the necessary features \u2013 nothing more, nothing less. It is always advisable to first start with an MVP in mind so that you do not spend too much money and time. But without an MVP in mind, you will not only go over-budget but also spend endless hours on development, managing overheads, operations, etc. By launching an MVP you can test your app in the real market among real users and make appropriate and necessary changes as and when needed. 5. Considering Too Many Platforms During Development Phase Different app stores have different requirements. It is easy to fall prey and want to score brownie points on all platforms at once. If you are attempting to develop your app for all platforms at one go, you are making a huge mistake. It isn\u2019t easy to meet varying requirements all at the same time. Better advice is to work for one platform as than you can stay determined and focused on the job at hand. 6. Building a Poor UI Poor User Interface (UI) never fetches users nor makes an app popular. Unfortunately, that\u2019s one of the first and most common mistakes many app developers and creators make. Never start the development without a proper vision on paper in the form of a flowchart. This gives a clear idea as to how your app will look finally. Pay attention to the final resolution of your app. It is better to avoid adding intro animations as users tend to hate these things. 7. Not giving UAT its Due UAT or User Acceptance Testing is a critical step that determines the success of an app. Unfortunately, just like MVP, UAT is often ignored.&nbsp;But when you release your app either on App Store or Google Play, it first has to be tested on multiple platforms and devices. To score successfully on UAT, it is important that you are organized from the beginning. So identifying testing groups and charting a realistic roadmap is essential. 8. Not Marketing the App Before Launching it Your job isn\u2019t over when the app is ready for use. You still should be thinking about marketing. You have to tell users about your app. Even if you have developed a killer app, it can still fail simply because not enough users know about it. Related: 5 Important Steps You Must [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[510],"tags":[],"class_list":["post-6835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Common App Development Mistakes You Must Avoid<\/title>\n<meta name=\"description\" content=\"It is easier to fail in the app development market than to succeed, which is why you need to be extra careful and avoid these app development mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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