{"id":6834,"date":"2019-05-31T14:24:47","date_gmt":"2019-05-31T14:24:47","guid":{"rendered":"https:\/\/brainiuminfotech.com\/blog\/?p=5034"},"modified":"2023-06-07T09:59:35","modified_gmt":"2023-06-07T09:59:35","slug":"ai-helping-ecommerce-businesses","status":"publish","type":"post","link":"https:\/\/www.brainiuminfotech.com\/blog\/ai-helping-ecommerce-businesses\/","title":{"rendered":"How is AI Helping E-commerce Businesses Improve UX &#038; Get More Sales?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ecommerce\nhas come a long way over the last two decades. In a business where change has\nbeen the only constant the goal for online stores has been to create a real retail\nstore like experience for their users. While they have succeeded partially in\nthis we are standing at an inflection point where customer experience is all\nset to take a new meaning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The industry\nis undergoing a new evolutionary cycle thanks to Artificial Intelligence or AI\nas it is popularly called.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the\nlast two years leading online stores have been busy embracing AI into their\nsystems in a bid to improve user experience and generate more sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two things that almost every ecommerce store has i.e. a large inventory and lots of customer data. Not too long ago most stores employed data analysts to turn this data into meaningful information. But with the exponential growth in the volume of data it has become near impossible for data analysts to come up with accurate suggestions and forecasts to increases sales.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/05\/Picture-1.png?fit=780%2C439&amp;ssl=1\" alt=\"how is AI helping e-commerce businesses\" class=\"wp-image-5035\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is\nwhere Artificial Intelligence can generate information in real-time which is\nhelping stores improve their competitive edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may have\nalready come across the use of AI while shopping on the leading stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today most\nstores have Chatbots that welcome you and help you find the product or service\nyou are looking for. It is estimated that over 85% of communication between\nstores and their customers won\u2019t need a human element in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly\nadvanced image search lets you find a product immediately on the store even if\nyou don\u2019t know what it is called. If that sounds straight out of science\nfiction, it is just the tip of the iceberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let us now see the scope of AI in future ecommerce and how it will improve user experience and sales.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/ai-helping-ecommerce-businesses\/#Personalizing_the_experience\" >Personalizing the experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/ai-helping-ecommerce-businesses\/#Presales_and_After_sales_experience\" >Presales and After sales experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/ai-helping-ecommerce-businesses\/#Engaging_customers\" >Engaging customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/ai-helping-ecommerce-businesses\/#Recommending_the_Right_products\" >Recommending the Right products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/ai-helping-ecommerce-businesses\/#Predicting_future_purchases\" >Predicting future purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/ai-helping-ecommerce-businesses\/#Helping_manage_inventories\" >Helping manage inventories<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalizing_the_experience\"><\/span><strong>Personalizing the experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> <\/strong>Every customer is different and comes with different requirements to a store. In the traditional brick and mortar retail store a seasoned salesman would read the customer within a few minutes and work on offering a highly personalized experience to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was\nmissing in ecommerce stores as all the customers were welcomed and catered to\nthe same way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is\nchanging with AI as stores have been able to adopt a customer-centric approach\nbased on tons of data they have collected over the years. Returning customers\nare being treated in a more personalized way by these stores which is helping\nin increasing sales and also earning loyalty of the customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Presales_and_After_sales_experience\"><\/span><strong>Presales and After sales experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We mentioned about Chatbots earlier and they are surely the best use of Artificial Intelligence. You may have had to wait endless minutes to talk to a customer care executive or your chats weren\u2019t replied on time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/05\/Picture-2.png?fit=780%2C439&amp;ssl=1\" alt=\"how is AI helping e-commerce businesses\" class=\"wp-image-5036\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What Chatbots do is solve most of the general queries that customers have before buying a product or after buying it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the amount of customer data and behavior records grows the Chatbots are also becoming smarter. In fact they can solve more than half the queries that an average customer has and do it in quick time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is helping reduce the work load for the customer care executives and allowing them to respond faster to a customer\u2019s query in cases where Chatbots don\u2019t have the answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engaging_customers\"><\/span><strong>Engaging customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest challenges for online stores in the past was engaging customers after they had brought a product. Sending newsletters with recommended list of products or announcing new product launches via email was tried in the past.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This process naturally was resource intensive and yet it could never offer hyper-personalized recommendations to the users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI does it\nwith ease. The fact that it can process data for millions of customers and read\ntheir behavior and buying needs it can easily engage customers by personalizing\nthe content for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recommending_the_Right_products\"><\/span><strong>Recommending the Right products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not all customers log into an online store knowing what they wish to buy. While they may have a broad idea on the item they are looking for browsing through dozens of products only adds to their indecisiveness.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/05\/Picture-3.png\" alt=\"how is AI helping e-commerce businesses\" class=\"wp-image-5037\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How they\nwish they had the services of a traditional salesman to guide them into making\nthe right choice. This is where AI steps in and recommends the right products\nbased on past searches, the customer\u2019s budget preference, popularity of the\nproducts and dozens of such parameters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommending the right product allows online stores to convert more visits into sales and this also improves the customer\u2019s experience in terms of getting over their indecisiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related: <\/strong><a rel=\"noreferrer noopener\" aria-label=\"4 Mind Blowing Tips to Design a Compelling UX (opens in a new tab)\" href=\"https:\/\/brainiuminfotech.com\/blog\/4-mind-blowing-tips-design-compelling-ux\/\" target=\"_blank\"><strong>4 Mind Blowing Tips to Design a Compelling UX<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predicting_future_purchases\"><\/span><strong>Predicting future purchases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A man\u2019s anniversary is approaching and like all \u2018good\u2019 husbands he has completely forgotten to buy something special for his partner. What if an online store were to remind you of your impending gift? Well that\u2019s exactly what AI does it recommends future purchases at the right time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, AI isn\u2019t\nreading your mind but your past activities at the store to suggest you the\nproducts you need. Similarly when your child\u2019s diaper stocks are likely to run\nout you might get an alert on your phone and this helps both the parties. Isn\u2019t\nthe wonderful?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Helping_manage_inventories\"><\/span><strong>Helping manage inventories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing disappoints a customer more than seeing the term \u2018Sold Out\u2019 or \u2018Not Available\u2019 on a store. Along with the customer\u2019s disappointment it is a potential loss of business opportunity for the store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI can be\nused to do away with such instances or keep them at minimum. Detailed study of\nhistorical data, rising popularity of products, emerging needs etc. can help stores\nimprove their inventories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the\nvolume of data increases it is nearly impossible for humans to arrive at the\nright forecast for product sales and Artificial Intelligence is slowly taking\nover the task of inventory management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ecommerce\nstores see their sales figure soar the challenge is no longer in terms of\nnumbers about achieving higher levels of customer satisfaction. This is where\nAI is helping drive ecommerce to the next level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The possibilities with Artificial Intelligence are immense and going forward we are likely to see greater adoption of this technology in all spheres of ecommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce has come a long way over the last two decades. In a business where change has been the only constant the goal for online stores has been to create a real retail store like experience for their users. While they have succeeded partially in this we are standing at an inflection point where customer experience is all set to take a new meaning. The industry is undergoing a new evolutionary cycle thanks to Artificial Intelligence or AI as it is popularly called. Over the last two years leading online stores have been busy embracing AI into their systems in a bid to improve user experience and generate more sales. There are two things that almost every ecommerce store has i.e. a large inventory and lots of customer data. Not too long ago most stores employed data analysts to turn this data into meaningful information. But with the exponential growth in the volume of data it has become near impossible for data analysts to come up with accurate suggestions and forecasts to increases sales. This is where Artificial Intelligence can generate information in real-time which is helping stores improve their competitive edge. You may have already come across the use of AI while shopping on the leading stores. Today most stores have Chatbots that welcome you and help you find the product or service you are looking for. It is estimated that over 85% of communication between stores and their customers won\u2019t need a human element in the future. Similarly advanced image search lets you find a product immediately on the store even if you don\u2019t know what it is called. If that sounds straight out of science fiction, it is just the tip of the iceberg. Let us now see the scope of AI in future ecommerce and how it will improve user experience and sales. Personalizing the experience Every customer is different and comes with different requirements to a store. In the traditional brick and mortar retail store a seasoned salesman would read the customer within a few minutes and work on offering a highly personalized experience to them. This was missing in ecommerce stores as all the customers were welcomed and catered to the same way. It is changing with AI as stores have been able to adopt a customer-centric approach based on tons of data they have collected over the years. Returning customers are being treated in a more personalized way by these stores which is helping in increasing sales and also earning loyalty of the customers. Presales and After sales experience We mentioned about Chatbots earlier and they are surely the best use of Artificial Intelligence. You may have had to wait endless minutes to talk to a customer care executive or your chats weren\u2019t replied on time. What Chatbots do is solve most of the general queries that customers have before buying a product or after buying it. As the amount of customer data and behavior records grows the Chatbots are also becoming smarter. In fact they can solve more than half the queries that an average customer has and do it in quick time. It is helping reduce the work load for the customer care executives and allowing them to respond faster to a customer\u2019s query in cases where Chatbots don\u2019t have the answers. Engaging customers One of the biggest challenges for online stores in the past was engaging customers after they had brought a product. Sending newsletters with recommended list of products or announcing new product launches via email was tried in the past. This process naturally was resource intensive and yet it could never offer hyper-personalized recommendations to the users. AI does it with ease. The fact that it can process data for millions of customers and read their behavior and buying needs it can easily engage customers by personalizing the content for them. Recommending the Right products Not all customers log into an online store knowing what they wish to buy. While they may have a broad idea on the item they are looking for browsing through dozens of products only adds to their indecisiveness. How they wish they had the services of a traditional salesman to guide them into making the right choice. This is where AI steps in and recommends the right products based on past searches, the customer\u2019s budget preference, popularity of the products and dozens of such parameters. Recommending the right product allows online stores to convert more visits into sales and this also improves the customer\u2019s experience in terms of getting over their indecisiveness. Related: 4 Mind Blowing Tips to Design a Compelling UX Predicting future purchases A man\u2019s anniversary is approaching and like all \u2018good\u2019 husbands he has completely forgotten to buy something special for his partner. What if an online store were to remind you of your impending gift? Well that\u2019s exactly what AI does it recommends future purchases at the right time. No, AI isn\u2019t reading your mind but your past activities at the store to suggest you the products you need. Similarly when your child\u2019s diaper stocks are likely to run out you might get an alert on your phone and this helps both the parties. Isn\u2019t the wonderful? Helping manage inventories Nothing disappoints a customer more than seeing the term \u2018Sold Out\u2019 or \u2018Not Available\u2019 on a store. Along with the customer\u2019s disappointment it is a potential loss of business opportunity for the store. AI can be used to do away with such instances or keep them at minimum. Detailed study of historical data, rising popularity of products, emerging needs etc. can help stores improve their inventories. As the volume of data increases it is nearly impossible for humans to arrive at the right forecast for product sales and Artificial Intelligence is slowly taking over the task of inventory management. As ecommerce stores see their sales figure soar the challenge is no longer in terms of numbers about achieving higher levels of customer satisfaction. This is where AI is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[509,941],"tags":[],"class_list":["post-6834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ecommerce-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How is AI Helping E-commerce Businesses Improve UX &amp; Get More Sales?<\/title>\n<meta name=\"description\" content=\"E-commerce has come a long way over the last two decades. 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