{"id":6832,"date":"2019-04-11T13:03:29","date_gmt":"2019-04-11T13:03:29","guid":{"rendered":"https:\/\/brainiuminfotech.com\/blog\/?p=5014"},"modified":"2023-06-07T10:00:43","modified_gmt":"2023-06-07T10:00:43","slug":"why-did-google-plus-fail","status":"publish","type":"post","link":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/","title":{"rendered":"Why did Google Plus Fail as a Social Network?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Google Plus <\/strong>emerged in the market at a time, when Twitter, Tumblr, Facebook, and LinkedIn were already quite popular. However, Google\u2019s social networking site brought 10 million users only within 2 weeks after being launched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the end of its first year, Google+ welcomed 90 million users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Replacing Google Buzz in 2011, Google Plus&nbsp;tried to stir the social networking industry. Having tasted success in the beginning years, the ending was not so significant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lack of user engagement, inadequate changes, and software design errors \u2013 there are several reasons to mark its failure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even though Google plus users refused to use Facebook, the latter gradually matured into a suitable option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2018, Google declared that Google+ would close down in August 2019 but it happened earlier. Let\u2019s know in detail why Google\u2019s social network eventually bid goodbye on April 2, 2019.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#Vic_Gundotra_Leaving_Google_Plus\" >Vic Gundotra Leaving Google Plus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#Challenging_Facebook_Never_Really_Worked\" >Challenging Facebook Never Really Worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#Data_Leakage_525_Million_Accounts_Exposed\" >Data Leakage: 52.5 Million Accounts Exposed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#Failure_of_Google_Plus_was_plausible_from_Day_1\" >Failure of Google Plus was plausible from Day 1<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vic_Gundotra_Leaving_Google_Plus\"><\/span><strong>Vic Gundotra Leaving Google Plus<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the founder of Google Plus&nbsp;walked away in 2014, certain changes appeared. The product left its collaboration with Photos and Hangouts. Therefore, it became only an independent service. It also started to detach the service from Google Play and YouTube. Needless to say, the sense of disruption crept in slowly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/Vic-Gundotra-300x198.jpg\" alt=\"Why did Google Plus Fail? Vic Gundotra\" class=\"wp-image-5176\" width=\"477\" height=\"315\"\/><figcaption>Vic Gundotra<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The next year ushered in a new makeover paying heed to Community; however, it was another failed attempt. When the results came in, the company admitted that the low engagement wreaked havoc on the long-term plan. 90% of the users could not manage to spend more than 5 seconds on the social platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mulling over weak engagement rate, an average post brought less than 1 reply or 1 re-share. Even after publishing public posts, there was only 15% chance of a user posting anything publicly again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many users had started focusing on their Twitter or Facebook presence already.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenging_Facebook_Never_Really_Worked\"><\/span><strong>Challenging Facebook Never Really Worked<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a rel=\"noreferrer noopener\" aria-label=\"social media experts (opens in a new tab)\" href=\"https:\/\/www.brainiuminfotech.com\/services\/digital-marketing\/smm.php\" target=\"_blank\">social media experts<\/a> acknowledged that Google plus could not leave a strong mark on people\u2019s minds, from the beginning. Yes, the continuous rivalry with Facebook has been quite persistent. Above all, Google&nbsp;plus&nbsp;did not make a solid plan for combating the Facebook&nbsp;craze.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/G-vs-Fb-300x169.png\" alt=\"why did google plus fail?\" class=\"wp-image-5017\" width=\"458\" height=\"258\"\/><figcaption>Google+ vs Facebook<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The circle-system of Google\u2019s social media was complex and not very user-friendly. Creating circles for family and friends, and then sharing only for those specific circles \u2013 the whole process did not appeal to the regular people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contradicting to Facebook\u2019s group idea, the circles were not certain groups, either. Again, the lack of distinction from Facebook also brought no significant traction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember the photo live-stream feature? It was an example of an epic fail. If you were at a party, would you enjoy the moment or keep an eye on the live stream? This feature focused on uploading photos in real-time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a social media networking site, it had the potential to turn into the dark side. Even though considered being more efficient than Facebook, Google Plus&nbsp;could not successfully implement the live-stream feature.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Leakage_525_Million_Accounts_Exposed\"><\/span><strong>Data Leakage: 52.5 Million Accounts Exposed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the last November, the authority found a flaw. 52.5 million users\u2019 data were leaked for at least 3 years. Google refused to comment on whether the security breach was an outcome of a third-party user. Or, there is no proof of whether the data was misused in any way.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brainiuminfotech.com\/blog\/wp-content\/uploads\/2020\/06\/Data-Leak-Google-Plus-1-300x195.jpg\" alt=\"\" class=\"wp-image-5179\" width=\"446\" height=\"290\"\/><figcaption>In November 2018, authorities found that 52.5 million G+ users\u2019 data were leaked for at least 3 years <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The app-makers informed the users that the app was not working as proposed but the investigation was under control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the bug, profile information (like occupation, email address, or age) made private was revealed. To your relief, the bug did not get access to financial data, social security numbers, or passwords. However, the exposure of numerous email addresses was threatening as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related<\/strong>: <a rel=\"noreferrer noopener\" aria-label=\"What made Facebook lose $120 Billion in Market Value? (opens in a new tab)\" href=\"https:\/\/brainiuminfotech.com\/blog\/what-made-facebook-lose-120-billion-in-market-value\/\" target=\"_blank\">What made Facebook lose $120 Billion in Market Value?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Failure_of_Google_Plus_was_plausible_from_Day_1\"><\/span><strong>Failure of Google Plus was plausible from Day 1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The cumbersome user interface might be a reason behind G+ failure. At the time of creation, Google kept the focus on its users, not the widespread human beings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem faced with <a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Glass\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Glass (opens in a new tab)\">Google Glass<\/a> reflected on social media, too. With the course of time, the internal disagreements surfaced into the product\u2019s operation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It cannot be denied how this Google product provided decent referral traffic and strong visibility. For SEO purposes, the networking site excelled. The brands and businesses found an easy way to capitalize on their efforts<g class=\"gr_ gr_46 gr-alert gr_gramm gr_inline_cards gr_run_anim Style replaceWithoutSep\" id=\"46\" data-gr-id=\"46\">.<\/g><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><g class=\"gr_ gr_46 gr-alert gr_gramm gr_inline_cards gr_run_anim Style replaceWithoutSep\" id=\"46\" data-gr-id=\"46\">Then<\/g> there came a time when the company deleted the business and brand pages; however, it was rectified. Only the business owners found it very confusing to run Google+ profiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you log on to Google Graveyard now, the name of Google Plus will be present on the first page. However, on a bittersweet note, the platform was a favorite among many for the less drama (compared to FB). It might fizzle out for different reasons but this Google product was useful for many company apps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The incapability of catching up with modern social platforms killed the idea before flourishing into something new. But, the question remains \u2013 will Google ever attempt at another social media in the future? Or, will it learn from the mistakes and finally challenge the current social platforms?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, if you have something to add regarding the future of Google\u2019s social media, leave a comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Plus emerged in the market at a time, when Twitter, Tumblr, Facebook, and LinkedIn were already quite popular. However, Google\u2019s social networking site brought 10 million users only within 2 weeks after being launched. By the end of its first year, Google+ welcomed 90 million users. Replacing Google Buzz in 2011, Google Plus&nbsp;tried to stir the social networking industry. Having tasted success in the beginning years, the ending was not so significant. Lack of user engagement, inadequate changes, and software design errors \u2013 there are several reasons to mark its failure. Even though Google plus users refused to use Facebook, the latter gradually matured into a suitable option. In 2018, Google declared that Google+ would close down in August 2019 but it happened earlier. Let\u2019s know in detail why Google\u2019s social network eventually bid goodbye on April 2, 2019. Vic Gundotra Leaving Google Plus As the founder of Google Plus&nbsp;walked away in 2014, certain changes appeared. The product left its collaboration with Photos and Hangouts. Therefore, it became only an independent service. It also started to detach the service from Google Play and YouTube. Needless to say, the sense of disruption crept in slowly. The next year ushered in a new makeover paying heed to Community; however, it was another failed attempt. When the results came in, the company admitted that the low engagement wreaked havoc on the long-term plan. 90% of the users could not manage to spend more than 5 seconds on the social platform. Mulling over weak engagement rate, an average post brought less than 1 reply or 1 re-share. Even after publishing public posts, there was only 15% chance of a user posting anything publicly again. Many users had started focusing on their Twitter or Facebook presence already. Challenging Facebook Never Really Worked The social media experts acknowledged that Google plus could not leave a strong mark on people\u2019s minds, from the beginning. Yes, the continuous rivalry with Facebook has been quite persistent. Above all, Google&nbsp;plus&nbsp;did not make a solid plan for combating the Facebook&nbsp;craze. The circle-system of Google\u2019s social media was complex and not very user-friendly. Creating circles for family and friends, and then sharing only for those specific circles \u2013 the whole process did not appeal to the regular people. Contradicting to Facebook\u2019s group idea, the circles were not certain groups, either. Again, the lack of distinction from Facebook also brought no significant traction. Remember the photo live-stream feature? It was an example of an epic fail. If you were at a party, would you enjoy the moment or keep an eye on the live stream? This feature focused on uploading photos in real-time. As a social media networking site, it had the potential to turn into the dark side. Even though considered being more efficient than Facebook, Google Plus&nbsp;could not successfully implement the live-stream feature. Data Leakage: 52.5 Million Accounts Exposed In the last November, the authority found a flaw. 52.5 million users\u2019 data were leaked for at least 3 years. Google refused to comment on whether the security breach was an outcome of a third-party user. Or, there is no proof of whether the data was misused in any way. The app-makers informed the users that the app was not working as proposed but the investigation was under control. Through the bug, profile information (like occupation, email address, or age) made private was revealed. To your relief, the bug did not get access to financial data, social security numbers, or passwords. However, the exposure of numerous email addresses was threatening as well. Related: What made Facebook lose $120 Billion in Market Value? Failure of Google Plus was plausible from Day 1 The cumbersome user interface might be a reason behind G+ failure. At the time of creation, Google kept the focus on its users, not the widespread human beings. The problem faced with Google Glass reflected on social media, too. With the course of time, the internal disagreements surfaced into the product\u2019s operation. It cannot be denied how this Google product provided decent referral traffic and strong visibility. For SEO purposes, the networking site excelled. The brands and businesses found an easy way to capitalize on their efforts. Then there came a time when the company deleted the business and brand pages; however, it was rectified. Only the business owners found it very confusing to run Google+ profiles. Conclusion If you log on to Google Graveyard now, the name of Google Plus will be present on the first page. However, on a bittersweet note, the platform was a favorite among many for the less drama (compared to FB). It might fizzle out for different reasons but this Google product was useful for many company apps. The incapability of catching up with modern social platforms killed the idea before flourishing into something new. But, the question remains \u2013 will Google ever attempt at another social media in the future? Or, will it learn from the mistakes and finally challenge the current social platforms? Now, if you have something to add regarding the future of Google\u2019s social media, leave a comment below.<\/p>\n","protected":false},"author":1,"featured_media":5779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[999],"tags":[],"class_list":["post-6832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why did Google Plus fail as a Social Network? - Brainium&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Google\u2019s social networking site brought 10 million users within 2 weeks of launch. So, how did Google Plus fail as a Social Network?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why did Google Plus fail as a Social Network? - Brainium&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s social networking site brought 10 million users within 2 weeks of launch. So, how did Google Plus fail as a Social Network?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainium Information Technologies Pvt Ltd\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T13:03:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T10:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"318\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brainiuminfotech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brainiuminfotech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/\"},\"author\":{\"name\":\"Brainiuminfotech\",\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/#\/schema\/person\/703c3ade5ad9d0dbbebaccab8b12a734\"},\"headline\":\"Why did Google Plus Fail as a Social Network?\",\"datePublished\":\"2019-04-11T13:03:29+00:00\",\"dateModified\":\"2023-06-07T10:00:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/\"},\"wordCount\":876,\"commentCount\":63,\"image\":{\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/\",\"url\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/\",\"name\":\"Why did Google Plus fail as a Social Network? - Brainium's Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg\",\"datePublished\":\"2019-04-11T13:03:29+00:00\",\"dateModified\":\"2023-06-07T10:00:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/#\/schema\/person\/703c3ade5ad9d0dbbebaccab8b12a734\"},\"description\":\"Google\u2019s social networking site brought 10 million users within 2 weeks of launch. So, how did Google Plus fail as a Social Network?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#primaryimage\",\"url\":\"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg\",\"contentUrl\":\"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg\",\"width\":799,\"height\":318,\"caption\":\"Why did Google Plus fail?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.brainiuminfotech.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why did Google Plus Fail as a Social Network?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/#website\",\"url\":\"https:\/\/www.brainiuminfotech.com\/blog\/\",\"name\":\"Brainium Information Technologies Pvt Ltd\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.brainiuminfotech.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.brainiuminfotech.com\/blog\/#\/schema\/person\/703c3ade5ad9d0dbbebaccab8b12a734\",\"name\":\"Brainiuminfotech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/373dbc38dde6fd169dcb39ce0ee576ed456ddf69de0841874b100f4e7fb8cb1d?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/373dbc38dde6fd169dcb39ce0ee576ed456ddf69de0841874b100f4e7fb8cb1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/373dbc38dde6fd169dcb39ce0ee576ed456ddf69de0841874b100f4e7fb8cb1d?s=96&d=mm&r=g\",\"caption\":\"Brainiuminfotech\"},\"sameAs\":[\"https:\/\/www.brainiuminfotech.com\"],\"url\":\"https:\/\/www.brainiuminfotech.com\/blog\/author\/webmanager\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why did Google Plus fail as a Social Network? - Brainium's Blog","description":"Google\u2019s social networking site brought 10 million users within 2 weeks of launch. So, how did Google Plus fail as a Social Network?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/","og_locale":"en_US","og_type":"article","og_title":"Why did Google Plus fail as a Social Network? - Brainium's Blog","og_description":"Google\u2019s social networking site brought 10 million users within 2 weeks of launch. So, how did Google Plus fail as a Social Network?","og_url":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/","og_site_name":"Brainium Information Technologies Pvt Ltd","article_published_time":"2019-04-11T13:03:29+00:00","article_modified_time":"2023-06-07T10:00:43+00:00","og_image":[{"width":799,"height":318,"url":"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg","type":"image\/jpeg"}],"author":"Brainiuminfotech","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brainiuminfotech","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#article","isPartOf":{"@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/"},"author":{"name":"Brainiuminfotech","@id":"https:\/\/www.brainiuminfotech.com\/blog\/#\/schema\/person\/703c3ade5ad9d0dbbebaccab8b12a734"},"headline":"Why did Google Plus Fail as a Social Network?","datePublished":"2019-04-11T13:03:29+00:00","dateModified":"2023-06-07T10:00:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/"},"wordCount":876,"commentCount":63,"image":{"@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg","articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/","url":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/","name":"Why did Google Plus fail as a Social Network? - Brainium's Blog","isPartOf":{"@id":"https:\/\/www.brainiuminfotech.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#primaryimage"},"image":{"@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg","datePublished":"2019-04-11T13:03:29+00:00","dateModified":"2023-06-07T10:00:43+00:00","author":{"@id":"https:\/\/www.brainiuminfotech.com\/blog\/#\/schema\/person\/703c3ade5ad9d0dbbebaccab8b12a734"},"description":"Google\u2019s social networking site brought 10 million users within 2 weeks of launch. So, how did Google Plus fail as a Social Network?","breadcrumb":{"@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#primaryimage","url":"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg","contentUrl":"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2019\/04\/blog_banner_10_4_19.jpg","width":799,"height":318,"caption":"Why did Google Plus fail?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brainiuminfotech.com\/blog\/why-did-google-plus-fail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brainiuminfotech.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why did Google Plus Fail as a Social Network?"}]},{"@type":"WebSite","@id":"https:\/\/www.brainiuminfotech.com\/blog\/#website","url":"https:\/\/www.brainiuminfotech.com\/blog\/","name":"Brainium Information Technologies Pvt Ltd","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brainiuminfotech.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brainiuminfotech.com\/blog\/#\/schema\/person\/703c3ade5ad9d0dbbebaccab8b12a734","name":"Brainiuminfotech","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/373dbc38dde6fd169dcb39ce0ee576ed456ddf69de0841874b100f4e7fb8cb1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/373dbc38dde6fd169dcb39ce0ee576ed456ddf69de0841874b100f4e7fb8cb1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/373dbc38dde6fd169dcb39ce0ee576ed456ddf69de0841874b100f4e7fb8cb1d?s=96&d=mm&r=g","caption":"Brainiuminfotech"},"sameAs":["https:\/\/www.brainiuminfotech.com"],"url":"https:\/\/www.brainiuminfotech.com\/blog\/author\/webmanager\/"}]}},"_links":{"self":[{"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/posts\/6832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/comments?post=6832"}],"version-history":[{"count":1,"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/posts\/6832\/revisions"}],"predecessor-version":[{"id":15980,"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/posts\/6832\/revisions\/15980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/media\/5779"}],"wp:attachment":[{"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/media?parent=6832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/categories?post=6832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brainiuminfotech.com\/blog\/wp-json\/wp\/v2\/tags?post=6832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}