{"id":6819,"date":"2018-09-14T11:42:38","date_gmt":"2018-09-14T11:42:38","guid":{"rendered":"http:\/\/blog.brainiuminfotech.com\/?p=4862"},"modified":"2023-09-25T19:27:51","modified_gmt":"2023-09-25T13:57:51","slug":"how-we-optimized-our-website-to-load-in-under-3-seconds","status":"publish","type":"post","link":"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/","title":{"rendered":"We Optimized our Website to Load in under 3 Seconds &#038; You can Do it too!"},"content":{"rendered":"<p>Well, first of all, why would you like your website to load faster?<\/p>\n<p>Simply because of two reasons &#8211; To enhance user experience and to make the website rank well on the search engine result pages.<\/p>\n<p>Our attention spans are now shorter than ever and you can\u2019t expect users to wait for more than 3 or 4 seconds (or even more) to look at your web page. They simply won\u2019t be there for so long.<\/p>\n<blockquote><p><strong><b>As per studies, <\/b><\/strong><strong><b>40% of people abandon a website that takes more than 3 seconds to load.<\/b><\/strong><\/p><\/blockquote>\n<p>Obviously, you can\u2019t give that \u2018patience\u2019 pill to everyone. So, the next best alternative is to make your website load incredibly fast.<\/p>\n<p>Major search engines like Google, now recognize page loading speed as one of the uppermost ranking factors regarding SEO.<\/p>\n<p>So, how do you boost your site speed to load in &lt; 3 seconds?<\/p>\n<p>To help you out, here are some of the tips and tricks we used to boost the speed of our <strong><a href=\"https:\/\/www.brainiuminfotech.com\/\" target=\"_blank\" rel=\"noopener\">own website<\/a><\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Check_your_Websites_Speed\" >Check your Website\u2019s Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Check_your_Web_Hosting_Plan\" >Check your Web Hosting Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Enable_Browser_Caching\" >Enable Browser Caching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Use_a_Content_Delivery_Network_CDN\" >Use a Content Delivery Network (CDN)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Enable_Gzip_Compression\" >Enable Gzip Compression<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Enable_HTTP_Keep_Alive\" >Enable HTTP Keep Alive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Fix_the_Broken_Links\" >Fix the Broken Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Avoid_Too_Many_Redirects\" >Avoid Too Many Redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Minify_CSS_and_JavaScript\" >Minify CSS and JavaScript<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Critical_Path_for_CSS_and_JavaScript\" >Critical Path for CSS and JavaScript<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Minimize_External_Scripts\" >Minimize External Scripts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/#Use_Image_Sprites\" >Use Image Sprites<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Check_your_Websites_Speed\"><\/span><strong><b>Check your Website\u2019s Speed<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you begin, you must know how much time currently your website takes to load, is it running slow on desktop devices only or mobile or both.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4865 \" src=\"https:\/\/brainiuminfotech.com\/wp-content\/uploads\/2018\/09\/Image-1-300x178.jpg\" alt=\"Boost Website Speed\" width=\"330\" height=\"196\"><\/p>\n<p>There are some really good free tools like Google\u2019s <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a>, <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GTmetrix<\/a>, and <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noopener\">Pingdom<\/a>&nbsp;which give you detailed information on how well your site loads, what are the culprit elements and suggest actions to speed up your site speed on different devices, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_your_Web_Hosting_Plan\"><\/span><strong><b>Check your Web Hosting Plan<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This point is important if you are not already using a good hosting plan.<\/p>\n<p>A lot of people start off with a cheap hosting plan because their website is new and there is no big reason to put in a lot of money in getting a dedicated hosting plan.<\/p>\n<p>However, as their website content grows it directly affects the website slowing it down proportionally.<\/p>\n<p>So, if you are one of them, then go ahead and get a dedicated or a Virtual Private Server (VPS) web hosting plan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enable_Browser_Caching\"><\/span><strong><b>Enable Browser Caching<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Browser caching is a technique of storing some static files in the local browser for loading. In this way, the static files like images and HTML documents are not needed to be retrieved every time there is a new request.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4866 \" src=\"https:\/\/brainiuminfotech.com\/wp-content\/uploads\/2018\/09\/Image-2.jpg\" alt=\"Boost Website Speed\" width=\"390\" height=\"227\"><\/p>\n<p>However, it only works for repeat visitors as the first time visitors will not have a cached version of your site.<\/p>\n<p>It is worth noting down that caching can sometimes avert displaying the latest updated contents on the website. So, the cache expiry duration must be set according to the frequency of updates on the site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_Content_Delivery_Network_CDN\"><\/span><strong><b>Use a Content Delivery Network (CDN)<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A CDN is a group of optimized servers strategically placed across the globe to help deliver static content to end users much faster.<\/p>\n<p>Here, what happens is when different users visit your site from different locations on the planet, they download files from the closest server as the bandwidth is spread across many servers all over the globe. This reduces the load on a single server and makes your website load faster even in cases of a steep rise in web traffic.<\/p>\n<p>It works best when your website is accessed by users in various countries and the site has a lot of static elements such as audio files, images, videos, CSS files, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enable_Gzip_Compression\"><\/span><strong><b>Enable Gzip Compression<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ever used ZIP to compress files on your computer? Well, Gzip does exactly the same.<\/p>\n<p>Gzip compression method compresses or deflates your website\u2019s files into zip files which are easier to be sent to the browser and then the browser then unzips the content and present to the user.<\/p>\n<p>This method substantially boosts page speed by minimizing the number of HTTP requests and the response time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enable_HTTP_Keep_Alive\"><\/span><strong><b>Enable HTTP Keep Alive<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whenever a user opens a file on your website, the browser requests the server for permission to download the file and it does so for each and every file individually.<\/p>\n<p>So, every time a user opens a file (HTTP request), the browser creates&nbsp;a new connection with the server for downloading the&nbsp;resource&nbsp;and&nbsp;once the&nbsp;resource is downloaded the browser and the server will close that connection and open a new one for the next request.<\/p>\n<p>This process unnecessarily eats up a lot of processing power, memory and bandwidth.<\/p>\n<p>Now when you enable Keep-alive,&nbsp;the previously opened connections will remain open even after the request is completed.&nbsp;It simply asks the server to let the browser download multiple files at the same time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fix_the_Broken_Links\"><\/span><strong><b>Fix the Broken Links<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your content has broken links it does not affect your site speed, however, if there are broken links in your image URLs, CSS or JavaScript then there is a problem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4867 \" src=\"https:\/\/brainiuminfotech.com\/wp-content\/uploads\/2018\/09\/Image-3-300x191.jpg\" alt=\"Boost Website Speed\" width=\"317\" height=\"202\"><\/p>\n<p>So, a \u2018Best-Practice\u2019 would be to regularly scan your website for broken links and fix them as soon as you find them.<\/p>\n<p>Tools like <a href=\"https:\/\/www.brokenlinkcheck.com\/\" target=\"_blank\" rel=\"noopener\">Online&nbsp;Broken Link&nbsp;Checker<\/a>&nbsp;and <a href=\"https:\/\/wordpress.org\/plugins\/broken-link-checker\/\" target=\"_blank\" rel=\"noopener\">WordPress Broken Link Checker<\/a>&nbsp;can make your work really easy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avoid_Too_Many_Redirects\"><\/span><strong><b>Avoid Too Many Redirects<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Redirects trigger an additional HTTP request-response cycle and it takes a lot of time for the browser to reach the correct version of a page and it delays the page rendering significantly.<\/p>\n<p>And if you have too many, your website will be disastrously slow.<\/p>\n<p>So try to make the links&nbsp;as precise as possible to reduce or eliminate redirects.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Minify_CSS_and_JavaScript\"><\/span><strong><b>Minify CSS and JavaScript<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your website has a lot of JavaScript and CSS files, then there will be a lot of HTTP requests as well. This will put brakes to your site speed.<\/p>\n<p>In addition to enabling the Keep-Alive, if you consider minifying your JavaScript and CSS files, it will give a powerful boost to the site speed.<\/p>\n<p>What you need to do here is to put all your JavaScript files into one single JavaScript file and all CSS files into one CSS file.<\/p>\n<p>This reduces the total number of JavaScript and CSS files and cuts down the number of HTTP requests giving your site a speed boost.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Critical_Path_for_CSS_and_JavaScript\"><\/span><strong><b>Critical Path for CSS and JavaScript<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For optimizing your page better you can use the critical portion of CSS and JS in the header section, i.e., the section of CSS and JS that is relevant to UI rendering.<\/p>\n<p>This makes the pages load faster as they don\u2019t wait for the all the JavaScript and CSS codes. These can be loaded later after the page loading is complete.<\/p>\n<p>Also, move all CSS and JavaScript codes that are irrelevant in loading the first fold of the site from the top and place them into the footer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Minimize_External_Scripts\"><\/span><strong><b>Minimize External Scripts<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your website has external scripts in the form of JavaScript codes,&nbsp;they make HTTP requests every time your web pages load.<\/p>\n<p>External scripts can be external pop-up boxes, website analytics codes, social media boxes, external fonts, etc. The more you have these pieces of stuff, the slower your site will be.<\/p>\n<p>While you should not eliminate all the external scripts (you definitely need some of them) you should reduce the number.<\/p>\n<p>Keep only the important ones and say goodbye to the rest.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Image_Sprites\"><\/span><strong><b>Use Image Sprites<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many Images\/Icons loaded individually will make many requests to the server to load. These multiple requests increase&nbsp;load time.<\/p>\n<p>Using image sprites (combining multiple images in one file) we can reduce extra render-blocking round trips.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4868 size-medium\" src=\"https:\/\/brainiuminfotech.com\/wp-content\/uploads\/2018\/09\/Image-4-300x200.png\" alt=\"Boost Website Speed\" width=\"300\" height=\"200\"><\/p>\n<p>Usually, icons and buttons are combined into sprites. However, you can also combine all the frames of an animated image or graphics into a single sprite (like the image above).<\/p>\n<p>Well, that\u2019s the list.<\/p>\n<p>So, go ahead and try these out and let us know.<\/p>\n<p>If you are looking to create your own website or application, we have got the <strong><a href=\"https:\/\/www.brainiuminfotech.com\/services\/hire-developer\/dedicated-resource.php\" target=\"_blank\" rel=\"noopener\">best people to help you<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, first of all, why would you like your website to load faster? Simply because of two reasons &#8211; To enhance user experience and to make the website rank well on the search engine result pages. Our attention spans are now shorter than ever and you can\u2019t expect users to wait for more than 3 or 4 seconds (or even more) to look at your web page. They simply won\u2019t be there for so long. As per studies, 40% of people abandon a website that takes more than 3 seconds to load. Obviously, you can\u2019t give that \u2018patience\u2019 pill to everyone. So, the next best alternative is to make your website load incredibly fast. Major search engines like Google, now recognize page loading speed as one of the uppermost ranking factors regarding SEO. So, how do you boost your site speed to load in &lt; 3 seconds? To help you out, here are some of the tips and tricks we used to boost the speed of our own website. Check your Website\u2019s Speed Before you begin, you must know how much time currently your website takes to load, is it running slow on desktop devices only or mobile or both. There are some really good free tools like Google\u2019s PageSpeed Insights, GTmetrix, and Pingdom&nbsp;which give you detailed information on how well your site loads, what are the culprit elements and suggest actions to speed up your site speed on different devices, etc. Check your Web Hosting Plan This point is important if you are not already using a good hosting plan. A lot of people start off with a cheap hosting plan because their website is new and there is no big reason to put in a lot of money in getting a dedicated hosting plan. However, as their website content grows it directly affects the website slowing it down proportionally. So, if you are one of them, then go ahead and get a dedicated or a Virtual Private Server (VPS) web hosting plan. Enable Browser Caching Browser caching is a technique of storing some static files in the local browser for loading. In this way, the static files like images and HTML documents are not needed to be retrieved every time there is a new request. However, it only works for repeat visitors as the first time visitors will not have a cached version of your site. It is worth noting down that caching can sometimes avert displaying the latest updated contents on the website. So, the cache expiry duration must be set according to the frequency of updates on the site. Use a Content Delivery Network (CDN) A CDN is a group of optimized servers strategically placed across the globe to help deliver static content to end users much faster. Here, what happens is when different users visit your site from different locations on the planet, they download files from the closest server as the bandwidth is spread across many servers all over the globe. This reduces the load on a single server and makes your website load faster even in cases of a steep rise in web traffic. It works best when your website is accessed by users in various countries and the site has a lot of static elements such as audio files, images, videos, CSS files, etc. Enable Gzip Compression Ever used ZIP to compress files on your computer? Well, Gzip does exactly the same. Gzip compression method compresses or deflates your website\u2019s files into zip files which are easier to be sent to the browser and then the browser then unzips the content and present to the user. This method substantially boosts page speed by minimizing the number of HTTP requests and the response time. Enable HTTP Keep Alive Whenever a user opens a file on your website, the browser requests the server for permission to download the file and it does so for each and every file individually. So, every time a user opens a file (HTTP request), the browser creates&nbsp;a new connection with the server for downloading the&nbsp;resource&nbsp;and&nbsp;once the&nbsp;resource is downloaded the browser and the server will close that connection and open a new one for the next request. This process unnecessarily eats up a lot of processing power, memory and bandwidth. Now when you enable Keep-alive,&nbsp;the previously opened connections will remain open even after the request is completed.&nbsp;It simply asks the server to let the browser download multiple files at the same time. Fix the Broken Links If your content has broken links it does not affect your site speed, however, if there are broken links in your image URLs, CSS or JavaScript then there is a problem. So, a \u2018Best-Practice\u2019 would be to regularly scan your website for broken links and fix them as soon as you find them. Tools like Online&nbsp;Broken Link&nbsp;Checker&nbsp;and WordPress Broken Link Checker&nbsp;can make your work really easy. Avoid Too Many Redirects Redirects trigger an additional HTTP request-response cycle and it takes a lot of time for the browser to reach the correct version of a page and it delays the page rendering significantly. And if you have too many, your website will be disastrously slow. So try to make the links&nbsp;as precise as possible to reduce or eliminate redirects. Minify CSS and JavaScript If your website has a lot of JavaScript and CSS files, then there will be a lot of HTTP requests as well. This will put brakes to your site speed. In addition to enabling the Keep-Alive, if you consider minifying your JavaScript and CSS files, it will give a powerful boost to the site speed. What you need to do here is to put all your JavaScript files into one single JavaScript file and all CSS files into one CSS file. This reduces the total number of JavaScript and CSS files and cuts down the number of HTTP requests giving your site a speed boost. Critical Path for CSS and JavaScript For optimizing your page better you can use the critical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[532,993,549],"tags":[],"class_list":["post-6819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo","category-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How we Optimized our website to load in under 3 Seconds?<\/title>\n<meta name=\"description\" content=\"As per studies, 40% of people abandon a website that takes more than 3 seconds to load. So, you have to make your website load incredibly fast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/how-we-optimized-our-website-to-load-in-under-3-seconds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we Optimized our website to load in under 3 Seconds?\" \/>\n<meta property=\"og:description\" content=\"As per studies, 40% of people abandon a website that takes more than 3 seconds to load. 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