{"id":6813,"date":"2018-08-03T05:51:09","date_gmt":"2018-08-03T05:51:09","guid":{"rendered":"http:\/\/blog.brainiuminfotech.com\/?p=4799"},"modified":"2023-06-07T10:03:05","modified_gmt":"2023-06-07T10:03:05","slug":"what-made-facebook-lose-120-billion-in-market-value","status":"publish","type":"post","link":"https:\/\/www.brainiuminfotech.com\/blog\/what-made-facebook-lose-120-billion-in-market-value\/","title":{"rendered":"What made Facebook lose $120 Billion in Market Value?"},"content":{"rendered":"<p>On July 26, 2018, the leading social media company on the planet &#8211; Facebook took a big blow in terms of its market value. Their share prices fell by almost 20% paving way to a <strong>downfall of more than 120 Billion US Dollars<\/strong> which is the biggest ever one-day wipeout of any US company in the stock market.<\/p>\n<p>Facebook has been on a bumpy ride for quite some time now. Let me tell you the <strong>3 major factors<\/strong> which contributed to its deceleration.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/what-made-facebook-lose-120-billion-in-market-value\/#The_decline_in_the_growth_of_Active_Users\" >The decline in the growth of Active Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/what-made-facebook-lose-120-billion-in-market-value\/#The_Cambridge_Analytica_Scandal\" >The Cambridge Analytica Scandal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/what-made-facebook-lose-120-billion-in-market-value\/#Europes_new_Privacy_Laws\" >Europe\u2019s new Privacy Laws<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/what-made-facebook-lose-120-billion-in-market-value\/#Is_that_it_for_Facebook\" >Is that it for Facebook?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_decline_in_the_growth_of_Active_Users\"><\/span><strong><b>The decline in the growth of Active Users<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook usage (globally) has shown a declining trend in the last few quarters. The trend is common across every demography, ethnicity and age group.<\/p>\n<p>The number of users &#8211; monthly grew at just <strong>1.54%<\/strong>, in comparison to <strong>3.14%<\/strong> in the last quarter. The daily active users grew at just <strong>1.44%<\/strong>, in comparison to <strong>3.42%<\/strong> in the last quarter.<\/p>\n<p>The decline in the user growth rate can put brakes on the total number of active Facebook users in the long-run ultimately affecting the inflow of revenue.<\/p>\n<p>This analysis has, to some extent, frightened the investors which reflected in the steep drop in investments. It halted the investors to jump with both their feet into investing in Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Cambridge_Analytica_Scandal\"><\/span><strong><b>The Cambridge Analytica Scandal<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Cambridge Analytica scandal was definitely a big blotch on Facebook\u2019s public image.<\/p>\n<p>As Facebook was found to be somehow involved in gathering and sharing of 50 million users\u2019 data with the political consulting firm &#8211; Cambridge Analytica, this drew the attention of billions of people worldwide.<\/p>\n<p>A lot of experts believed that the users&#8217; data might have been misused for directing messages in favor of Trump\u2019s political campaigns and influencing the Brexit vote.<\/p>\n<p>In response, Facebook clarified that they banned the app (which shared the data with the third parties) in 2015 and ordered all the parties to destroy the data.<\/p>\n<p>However, the entire scenario didn\u2019t go down well with people and planted some big red flags in the \u2018trust zone\u2019 for Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Europes_new_Privacy_Laws\"><\/span><strong><b>Europe\u2019s new Privacy Laws<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Council of the European Union and European Parliament implemented the <a href=\"https:\/\/en.wikipedia.org\/wiki\/General_Data_Protection_Regulation\" target=\"_blank\" rel=\"noopener\"><strong>General Data Protection Regulation&nbsp;(GDPR)<\/strong><\/a> in May 2018. This regulation is strictly aimed at securing the privacy of all individuals within the European Union (EU).<\/p>\n<p>The regulation contains firm provisions and requirements pertaining to the processing of&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Personally_identifiable_information\" target=\"_blank\" rel=\"noopener\">personally identifiable information<\/a>&nbsp;of individuals and applies to all businesses regardless of location, that are doing business with Europe.<\/p>\n<p>Although Facebook has confirmed that it would follow the European GDPR, there is a lack of clarity in their actions as they have changed their terms of service so that the&nbsp;users in the rest of the world are governed by more lenient US privacy laws.<\/p>\n<p>After implementation of the GDPR in Europe, their monthly active user count has shrunk by more than a million, and the coming quarters will show the bigger picture.<\/p>\n<p>Facebook has certainly started emphasizing on privacy terms and policies, especially after the Cambridge Analytica scandal came into the light but it doesn\u2019t seem to be much significant in pulling the public opinion on the positive side.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Is_that_it_for_Facebook\"><\/span><strong><b>Is that it for Facebook?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Well, a lot of discussions are going around predicting the future of Facebook and I believe it is too early to say something like \u2018it is the beginning of the end of Facebook\u2019.<\/p>\n<p>But the scenario does ring a lot of bells and Facebook must think of ways to re-purpose their offerings to users and marketers. Also, they must have a concrete strategy related to what they should do and what they shouldn\u2019t.<\/p>\n<p>What do you think? Let us know in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 26, 2018, the leading social media company on the planet &#8211; Facebook took a big blow in terms of its market value. Their share prices fell by almost 20% paving way to a downfall of more than 120 Billion US Dollars which is the biggest ever one-day wipeout of any US company in the stock market. Facebook has been on a bumpy ride for quite some time now. Let me tell you the 3 major factors which contributed to its deceleration. The decline in the growth of Active Users Facebook usage (globally) has shown a declining trend in the last few quarters. The trend is common across every demography, ethnicity and age group. The number of users &#8211; monthly grew at just 1.54%, in comparison to 3.14% in the last quarter. The daily active users grew at just 1.44%, in comparison to 3.42% in the last quarter. The decline in the user growth rate can put brakes on the total number of active Facebook users in the long-run ultimately affecting the inflow of revenue. This analysis has, to some extent, frightened the investors which reflected in the steep drop in investments. It halted the investors to jump with both their feet into investing in Facebook. The Cambridge Analytica Scandal The Cambridge Analytica scandal was definitely a big blotch on Facebook\u2019s public image. As Facebook was found to be somehow involved in gathering and sharing of 50 million users\u2019 data with the political consulting firm &#8211; Cambridge Analytica, this drew the attention of billions of people worldwide. A lot of experts believed that the users&#8217; data might have been misused for directing messages in favor of Trump\u2019s political campaigns and influencing the Brexit vote. In response, Facebook clarified that they banned the app (which shared the data with the third parties) in 2015 and ordered all the parties to destroy the data. However, the entire scenario didn\u2019t go down well with people and planted some big red flags in the \u2018trust zone\u2019 for Facebook. Europe\u2019s new Privacy Laws The Council of the European Union and European Parliament implemented the General Data Protection Regulation&nbsp;(GDPR) in May 2018. This regulation is strictly aimed at securing the privacy of all individuals within the European Union (EU). The regulation contains firm provisions and requirements pertaining to the processing of&nbsp;personally identifiable information&nbsp;of individuals and applies to all businesses regardless of location, that are doing business with Europe. Although Facebook has confirmed that it would follow the European GDPR, there is a lack of clarity in their actions as they have changed their terms of service so that the&nbsp;users in the rest of the world are governed by more lenient US privacy laws. After implementation of the GDPR in Europe, their monthly active user count has shrunk by more than a million, and the coming quarters will show the bigger picture. Facebook has certainly started emphasizing on privacy terms and policies, especially after the Cambridge Analytica scandal came into the light but it doesn\u2019t seem to be much significant in pulling the public opinion on the positive side. Is that it for Facebook? Well, a lot of discussions are going around predicting the future of Facebook and I believe it is too early to say something like \u2018it is the beginning of the end of Facebook\u2019. But the scenario does ring a lot of bells and Facebook must think of ways to re-purpose their offerings to users and marketers. Also, they must have a concrete strategy related to what they should do and what they shouldn\u2019t. What do you think? Let us know in the comments section.<\/p>\n","protected":false},"author":1,"featured_media":5670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[509],"tags":[],"class_list":["post-6813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What made Facebook lose $120 Billion in Market Value?<\/title>\n<meta name=\"description\" content=\"Social media giant Facebook recently took a big blow in terms of its market value. They have been on a bumpy ride for quite some time now. %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/what-made-facebook-lose-120-billion-in-market-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What made Facebook lose $120 Billion in Market Value?\" \/>\n<meta property=\"og:description\" content=\"Social media giant Facebook recently took a big blow in terms of its market value. 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