{"id":165,"date":"2017-05-25T12:25:16","date_gmt":"2017-05-25T12:25:16","guid":{"rendered":"http:\/\/blog.brainiuminfotech.com\/?p=165"},"modified":"2023-06-07T10:50:58","modified_gmt":"2023-06-07T10:50:58","slug":"mobile-app-notifications-get-right","status":"publish","type":"post","link":"https:\/\/www.brainiuminfotech.com\/blog\/mobile-app-notifications-get-right\/","title":{"rendered":"Mobile App Notifications &#8211; How to Get Them Right"},"content":{"rendered":"<p>How can you turn your notifications into more engaging and productive ones? As an app developer, this is one thing that would often cross your mind. Let us consider some stats &#8211;<\/p>\n<ul>\n<li>Push notifications can improve user engagement by as much as 88%.<\/li>\n<li>65% of passive users (those who don\u2019t use the app for 30 days) check the app upon receiving notifications.<\/li>\n<li>App notifications can increase monetary transactions by as much as 27%.<\/li>\n<\/ul>\n<p>Sounds exciting right? But before you create a notification and send en masse, consider another important statistical fact. 60% of users opt out of notifications when allowed to do so. The most obvious reason \u2013 they find it annoying and intrusive. In the worst case, such notifications can make your customers uninstall your app. There is no fixed formula for successful notifications as they are a combination of factors which you must get right. Here are some of them &#8211;<\/p>\n<p><strong># Purpose of Notifications&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><br \/>\nAre the stats we mentioned, your only reason behind sending notifications? If yes, then it\u2019s a recipe for disaster. It\u2019s similar to stock market investment because your peers are doing it without setting any particular investment goals. Your notifications must be defined by a purpose and be of users\u2019 value. For example, a pizza delivery app might bring success to the business by sending daily notifications but a productivity tool app doing so might become annoying. Not all apps are built in the same way and hence require different strategies. And if you have no genuine purpose to send a notification, don\u2019t send it.<\/p>\n<p><strong># Personalize Notifications<br \/>\n<\/strong>Are you sending relevant notifications to the users? For instance, if you are the owner of an e-commerce store and send notifications regarding huge discounts on premium designer wear to a user who shops for budget clothing, there is very little chance that it would get converted into a sale. Rather personalize the notifications based on the user\u2019s preference and activity on your store so that you have more chances of success. The moral of the story is that send less but personalized notifications as they increase engagement.<\/p>\n<p><strong># Time the Notifications Aptly<\/strong><br \/>\nYes, we do live in a globalized 24\/7 world but many people still sleep around the same time as their grandparents did! So if you send news alert or subscription details to them in the middle of the night, then don\u2019t get disheartened if you lose one user by the morning!&nbsp; People take only emergency calls in the middle of their sleep and don\u2019t fancy app notifications. So, always keep the user\u2019s local time zone in mind.<\/p>\n<p><strong># Use All Channels<\/strong><br \/>\nApp notifications need not only be push notifications as you have various other channels at your disposal. You can try and engage users with in-app notifications, news feeds and email notifications. This allows you to run a comprehensive campaign and engage them across channels. However, avoid overdoing it as this can make your crisp message appear to be a spam.<\/p>\n<p>So, the bottom line is that your app notifications are as much about your business as they are about the users who would receive them. They must be crisp and add value to the user, and they shouldn\u2019t be annoyed when they are notified of the same. When you get this synergy and the way to engage your beloved customers, success will surely embrace you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you turn your notifications into more engaging and productive ones? As an app developer, this is one thing that would often cross your mind. Let us consider some stats &#8211; Push notifications can improve user engagement by as much as 88%. 65% of passive users (those who don\u2019t use the app for 30 days) check the app upon receiving notifications. App notifications can increase monetary transactions by as much as 27%. Sounds exciting right? But before you create a notification and send en masse, consider another important statistical fact. 60% of users opt out of notifications when allowed to do so. The most obvious reason \u2013 they find it annoying and intrusive. In the worst case, such notifications can make your customers uninstall your app. There is no fixed formula for successful notifications as they are a combination of factors which you must get right. Here are some of them &#8211; # Purpose of Notifications&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Are the stats we mentioned, your only reason behind sending notifications? If yes, then it\u2019s a recipe for disaster. It\u2019s similar to stock market investment because your peers are doing it without setting any particular investment goals. Your notifications must be defined by a purpose and be of users\u2019 value. For example, a pizza delivery app might bring success to the business by sending daily notifications but a productivity tool app doing so might become annoying. Not all apps are built in the same way and hence require different strategies. And if you have no genuine purpose to send a notification, don\u2019t send it. # Personalize Notifications Are you sending relevant notifications to the users? For instance, if you are the owner of an e-commerce store and send notifications regarding huge discounts on premium designer wear to a user who shops for budget clothing, there is very little chance that it would get converted into a sale. Rather personalize the notifications based on the user\u2019s preference and activity on your store so that you have more chances of success. The moral of the story is that send less but personalized notifications as they increase engagement. # Time the Notifications Aptly Yes, we do live in a globalized 24\/7 world but many people still sleep around the same time as their grandparents did! So if you send news alert or subscription details to them in the middle of the night, then don\u2019t get disheartened if you lose one user by the morning!&nbsp; People take only emergency calls in the middle of their sleep and don\u2019t fancy app notifications. So, always keep the user\u2019s local time zone in mind. # Use All Channels App notifications need not only be push notifications as you have various other channels at your disposal. You can try and engage users with in-app notifications, news feeds and email notifications. This allows you to run a comprehensive campaign and engage them across channels. However, avoid overdoing it as this can make your crisp message appear to be a spam. So, the bottom line is that your app notifications are as much about your business as they are about the users who would receive them. They must be crisp and add value to the user, and they shouldn\u2019t be annoyed when they are notified of the same. When you get this synergy and the way to engage your beloved customers, success will surely embrace you.<\/p>\n","protected":false},"author":1,"featured_media":13381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[510],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile App Notifications - How to Get Them Right - Brainium Information Technologies Pvt Ltd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainiuminfotech.com\/blog\/mobile-app-notifications-get-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile App Notifications - How to Get Them Right - Brainium Information Technologies Pvt Ltd\" \/>\n<meta property=\"og:description\" content=\"How can you turn your notifications into more engaging and productive ones? As an app developer, this is one thing that would often cross your mind. Let us consider some stats &#8211; Push notifications can improve user engagement by as much as 88%. 65% of passive users (those who don\u2019t use the app for 30 days) check the app upon receiving notifications. App notifications can increase monetary transactions by as much as 27%. Sounds exciting right? But before you create a notification and send en masse, consider another important statistical fact. 60% of users opt out of notifications when allowed to do so. The most obvious reason \u2013 they find it annoying and intrusive. In the worst case, such notifications can make your customers uninstall your app. There is no fixed formula for successful notifications as they are a combination of factors which you must get right. Here are some of them &#8211; # Purpose of Notifications&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Are the stats we mentioned, your only reason behind sending notifications? If yes, then it\u2019s a recipe for disaster. It\u2019s similar to stock market investment because your peers are doing it without setting any particular investment goals. Your notifications must be defined by a purpose and be of users\u2019 value. For example, a pizza delivery app might bring success to the business by sending daily notifications but a productivity tool app doing so might become annoying. Not all apps are built in the same way and hence require different strategies. And if you have no genuine purpose to send a notification, don\u2019t send it. # Personalize Notifications Are you sending relevant notifications to the users? For instance, if you are the owner of an e-commerce store and send notifications regarding huge discounts on premium designer wear to a user who shops for budget clothing, there is very little chance that it would get converted into a sale. Rather personalize the notifications based on the user\u2019s preference and activity on your store so that you have more chances of success. The moral of the story is that send less but personalized notifications as they increase engagement. # Time the Notifications Aptly Yes, we do live in a globalized 24\/7 world but many people still sleep around the same time as their grandparents did! So if you send news alert or subscription details to them in the middle of the night, then don\u2019t get disheartened if you lose one user by the morning!&nbsp; People take only emergency calls in the middle of their sleep and don\u2019t fancy app notifications. So, always keep the user\u2019s local time zone in mind. # Use All Channels App notifications need not only be push notifications as you have various other channels at your disposal. You can try and engage users with in-app notifications, news feeds and email notifications. This allows you to run a comprehensive campaign and engage them across channels. However, avoid overdoing it as this can make your crisp message appear to be a spam. So, the bottom line is that your app notifications are as much about your business as they are about the users who would receive them. They must be crisp and add value to the user, and they shouldn\u2019t be annoyed when they are notified of the same. When you get this synergy and the way to engage your beloved customers, success will surely embrace you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainiuminfotech.com\/blog\/mobile-app-notifications-get-right\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainium Information Technologies Pvt Ltd\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-25T12:25:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T10:50:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainiuminfotech.com\/blog\/wp-content\/uploads\/2017\/05\/blog-1-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"318\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Brainiuminfotech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brainiuminfotech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brainiuminfotech.com\\\/blog\\\/mobile-app-notifications-get-right\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brainiuminfotech.com\\\/blog\\\/mobile-app-notifications-get-right\\\/\"},\"author\":{\"name\":\"Brainiuminfotech\",\"@id\":\"https:\\\/\\\/www.brainiuminfotech.com\\\/blog\\\/#\\\/schema\\\/person\\\/703c3ade5ad9d0dbbebaccab8b12a734\"},\"headline\":\"Mobile App Notifications &#8211; 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Here are some of them &#8211; # Purpose of Notifications&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Are the stats we mentioned, your only reason behind sending notifications? If yes, then it\u2019s a recipe for disaster. It\u2019s similar to stock market investment because your peers are doing it without setting any particular investment goals. Your notifications must be defined by a purpose and be of users\u2019 value. For example, a pizza delivery app might bring success to the business by sending daily notifications but a productivity tool app doing so might become annoying. Not all apps are built in the same way and hence require different strategies. And if you have no genuine purpose to send a notification, don\u2019t send it. # Personalize Notifications Are you sending relevant notifications to the users? For instance, if you are the owner of an e-commerce store and send notifications regarding huge discounts on premium designer wear to a user who shops for budget clothing, there is very little chance that it would get converted into a sale. Rather personalize the notifications based on the user\u2019s preference and activity on your store so that you have more chances of success. The moral of the story is that send less but personalized notifications as they increase engagement. # Time the Notifications Aptly Yes, we do live in a globalized 24\/7 world but many people still sleep around the same time as their grandparents did! So if you send news alert or subscription details to them in the middle of the night, then don\u2019t get disheartened if you lose one user by the morning!&nbsp; People take only emergency calls in the middle of their sleep and don\u2019t fancy app notifications. So, always keep the user\u2019s local time zone in mind. # Use All Channels App notifications need not only be push notifications as you have various other channels at your disposal. You can try and engage users with in-app notifications, news feeds and email notifications. This allows you to run a comprehensive campaign and engage them across channels. However, avoid overdoing it as this can make your crisp message appear to be a spam. So, the bottom line is that your app notifications are as much about your business as they are about the users who would receive them. They must be crisp and add value to the user, and they shouldn\u2019t be annoyed when they are notified of the same. 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